This was a test direct mail appeal that was sent to 3,000+ millennials on file. Since January is Human Trafficking Prevention Month, the objective was to create an appeal that would interest a millennial audience – a socially conscious and action-oriented group. My task was to balance advocacy with fundraising in this direct mail appeal. I led with an individual's story and included ways the reader could help prevent human trafficking and support survivors by donating to San Diego Rescue Mission. Two concepts were presented, and the client chose my concept for its stronger language, layout and artwork.
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Rescue Missions – Direct Mail Appeals
Available
Freelance, Full-time, Moonlighting
Antonette Alzate
Senior copywriter specializing in multi-channel fundraising, direct response, and social...
Los Angeles, CA