Aaron Prager

TREC-Licensed Professional Home Inspector with direct experience inspecting and writing reports for home buyers using REI 7-5 standards. Adept at cultivating relationships with home buyers as well as sales agents. Effectively communicates critical issues in a calming manner. Direct experience executing numerous home improvement and repair projects for various homeowners.

Initializes customer engagement. Nurtures relationships with stakeholders. Organizes and presents introduction and training meetings at realtor offices. Responsible for all inspection actions including timely report writing and delivery. Executes all marketing communication activities including social media and blog posts. Manages company branding activities.

Orchestrated initiatives to completely revise all marketing materials of NeuraLabel brand. Lead ongoing redevelopment of corporate web site. Devised process to significantly reduce collateral creation cost by spearheading development of in-house studio. Achieved 53% increase in email engagement while reducing customer attrition by 55%. Increased number of online leads by 65% while significantly reducing lead costs. Collaborated with outside marketing agency and vendors.
• Overhauled entire product catalog including product photography development, copywriting, technical development, marketing collateral creation, print & online ad generation.
• Functioned as subject matter expert for department heads, effectively guiding various departments and functions across day-to-day projects, supporting corporate creative direction and structure.

Accountable for optimizing the development, design, and production of PULSE marketing communications materials while concurrently serving as Technical lead for major corporate rebrand. Drove consistent execution of marketing materials across multiple channels. Actively led the development of presentations for the executive team, as well as designed numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Continuously collaboration with outside advertising and marketing agencies.
Notable Achievements:
• President’s Plate Award Winner as a key project contributor of the Woodforest National Bank Discover Debit team which resulted in signing the largest contract in this product’s history.
• Successfully served as acting lead and major contributor for the $200K PULSE rebrand project, including identifying very existing use of the PULSE brand, developing timetables, and executing the redevelopment of each use of the PULSE brand.
• Serves as subject matter expert for Department Heads to effectively guide various departments and functions across day-to-day projects to support the corporate creative direction and structure of this global organization.

Direct creative and production activities across ~80 annual projects. Select and manage vendors to facilitate project completion. Deliver creative and marketing services to clients across a variety of industries including tourism, law, hospitality, education, non-profit and landscaping. Seek and close new business opportunities; manage existing client relationships. Guide accounting and project management processes.

* Increased landscaping client’s customer base from 10 to 25+ accounts by delivering complete rebranding. Developed new look and identity, launched website, created logo and provided sales collateral to facilitate growth.

* Tripled business for community association management client by revamping marketing materials. Developed concept and created all consumer interaction materials including web and print collateral to provide higher corporate visibility.

* Increased international exposure for helicopter tour service client by creating global marketing materials. Translated ads into eight languages and guided marketing spending decisions as part of $100K+ project.

* Enabled successful launch of a new bar by directing all initial marketing efforts including identity creation, collateral development and advertising.

* Grew business from $10K to $150K over three years by providing clients with creative solutions that consistently exceeded expectations.

Challenged to lead creative design and project development functions. Oversaw a team of six reports across web design, production art, copywriting and video production. Served in key leadership role in relationships with major accounts.

* Enabled financial growth for largest client, Bally Technologies, during a period when competitors were struggling by directing and executing key marketing and sales collateral initiatives.

* Increased brand awareness for client by developing marketing mailer with integrated video and audio components.

* Never missed a client deadline and always delivered projects on-budget by establishing and coordinating production schedules with vendors.

Guided creative and production activities to service 20-30 accounts across the gaming, hospitality, financial and automotive industries. Oversaw product development efforts and set strategy to optimize efficiency. Executed full creative development cycle, from initial conceptual design through final implementation of promotional or branding material. Maintained accountability for the appearance of all marketing materials. Identified and implemented new tools and processes to facilitate expansion of company services.

* Won a $250K project with a major Las Vegas resort from a larger agency by implementing processes to facilitate faster responses to client requests and increase communication.

* Increased company capacity to facilitate completion of work on a project 900% larger than normal billing by heading transition to new software, reengineering business processes and restructuring workflow.

Designed and created materials for all Harrah’s Entertainment properties. Guided 12 creative personnel to develop marketing collateral aligned with established brand standards.

* Supported delivery of 53.4% growth in corporate-wide revenue from $3.7M in 2002 to $7M in 2005 by designing and producing creative material for 26 properties.

* Drove overall sales growth by empowering key marketing messages within advertising materials.

Held accountability for overall appearance and execution of all marketing materials. Tasked with establishing and solidifying company’s place in market. Elevated entire range of services that transitioned operations to legitimate market contender. Developed and instituted advertising and design solutions to drive profitability. Administrated full creative development, from initial conceptual design through final implementation of promotional or branding material.

• Generated successful creative solutions despite extremely limited budget due to 9/11 attacks.

Managed appearance and direction of all marketing campaigns; headed design and production for all clients. Drove productivity and efficiency throughout art department, ensuring optimal workstation performance, expanding workstations, and initiating new technology.

• Facilitated offering of complete turnkey online products by piloting initiative to expand services to include online and interactive department for new and existing clients; led strategic direction and integration of new services into portfolio of products.

Served as primary leader of each marketing campaign’s appearance and direction. Managed vendors, including printers and photographers. Interfaced with clients to develop effective creative solutions. Refined creative skills and mastered software to maximize productivity by attending numerous professional development seminars for leadership, industry awareness, creative trends, and political direction at competitive (Addy Awards) and district (10th District AAF) levels. Functioned as member of several committees, such as Membership and Education.

• Received invitation to serve as juror for advertising competitions for Waco Advertising Federation as well as East Texas Advertising Federation by gaining trust and professional respect from industry peers.
• Mentored and coached inexperienced interns and new hires, including providing creative guidance to photographer who became highly-skilled and sought-after professional in New York and Los Angeles markets.
• Won Best of Show, Judges Special, and District awards, along with 18 out of 30 total awards given to all competitors in final competition, by developing innovative and high-quality advertising and marketing materials.

UTPB’s in-house design department handled virtually all of the institution’s needs. It is here I handled the production of university catalogs, course schedules, commencement brochures, event presentations, and any other university collateral need. This is also where I began my mastery of Macintosh production. I also solidified photographical and darkroom principles commonly used in
print reproduction.

I received hands-on training on their television equipment including, camera, audio technician, character generator, and direction. I would also perform research on several projects. Once the internship was complete, I returned several times over the next few years as a volunteer to assist with their pledge drives.

John Etheridge, Creative Director, had been the primary reason I got my start in the advertising industry. Mr. Etheridge began my training shortly after graduating high school. Using a direct, hands-on approach, I learned the skills of concept creation, design, comping & presentation and layout & paste-up production. He gained skills involving salesmanship, interviewing techniques, printing techniques and press checks.