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Copywriter
Aaron Stoker-Ring
Brooklyn, NY
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About
I am a copywriter dedicated to the idea that message and strategy are inextricably linked and that every brand expression must have an immediate payoff regardless of medium.
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Education
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BA English and Creative WritingBrandeis University
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Experience
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Copywriter, Associate Creative DirectorFeb 2010 - Present (16 years 4 months)* Concepts, copywriting, strategy for video, print, digital, direct mail.
* Directly involved in winning more than half of company's new business over the last two years.
* For NJCU, a state university located in Jersey City, the rebranding effort I spearheaded saw a 15% growth in full-time enrollment, reversing a four-year decline.
* For Western Pest Services, a regional company serving the mid-Atlantic, my "Local Hero" campaign led to 14% lead generation growth in a year where the industry overall was down 5%. -
Director of Affiliate MarketingToldya, Inc.Brooklyn, NYMar 2007 - Feb 2010 (2 years 11 months)* Managed relationships between e-commerce software creator and major affiliate networks including Linkshare, CJ and Google.
* Generated deals with major retailers, including Macy's, Footlocker & SkyMall for use of e-commerce applications. -
Writer/ProducerBedtime ProductionsJan 2003 - Mar 2007 (4 years 2 months)* Oversaw day-to-day operations of independent comedy production company.
* Wrote and produced original comedic content for Web, stage and screen. -
Marketing AssociateREALMMay 2000 - Nov 2003 (3 years 6 months)* Oversaw re-launch of corporate Website for software vendor specializing in corporate real estate solutions
* Wrote content for Web and trade magazines
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Skills
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Elsewhere on the Web
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On Coroflot@aaronsr, member since 2013
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