Graphic Design Specialist
Jan 2012 - Present (9 years 11 months)
Responsible for graphical developments of Fetzer Vineyards’ brands in alignment with production and marketing team objectives for each brand. Translate agency art into other tangible medias per brand needs. Ensure consistency of brand communication design style for all markets by maintaining the brand equity globally. (7+ Brands) Sole in-house designer for marketing team.
•Design brand materials for specific market plans throughout the USA and export markets
•Lead designer for print and packaging for export markets
•Design private labels and packaging
•See design projects through compliance to final print completion
•Liaison between brand and production
•Coordinate and attend press-checks
AARON WOOLSEY DESIGN
2009 - Present (12 years)
Design consultant and freelance designer. Designing anything from organic blueberry packaging to cycling apparel and everything in between.
Smart Caregiver Corporation
Sep 2010 - Dec 2011 (1 year 3 months)
Leading the graphic/marketing department at Smart Caregiver Corporation. Advertising, Catalog design/layout, Print Collateral, Product Photography, web updates, Production and Pre-Press.
Jul 2010 - Nov 2011 (1 year 4 months)
Created print advertising for magazines and newspaper, price sheets, brand integrity, store layout/display.
Aug 2011 - Oct 2011 (2 months)
Produced advertising campaign mechanicals design/Production
Jul 2008 - Aug 2008 (1 month)
Assisted with design/research, production, and pre-press. Mock up wine bottle packaging. Attended press checks and client meetings.