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Product & Package Designer
Alejandra Betancourt
New York, NY
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About
Product & Package Graphic Designer, with a strong Catalog Print Production background.
Specialties
Design, implementation, and evaluation of layout design.
Page layout, Product and Package Design, Desktop Production. -
Education
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AA Visual CommunicationsKatharine Gibbs University2002 - 2004Preparation for entry-level careers as: graphic designer, Web designer, illustrator, production artist, and freelance design positions. Built knowledge of core drawing and design skills, progress into more advanced techniques such as: page layout, Web design, animation and multimedia design.
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Experience
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Product & Packaging DesignerAmscanElmsford, NYAug 2013 - Present (12 years 11 months)Works closely with creative director and product managers to design multiple products and package designs for Party City.
Produce final mock ups for approval and handle full printing and production of all pieces.
Projects require intensive knowledge of Illustrator, Photoshop, and production management softwares. -
Layout Production ArtistAMSCAN IncElmsford, NYFeb 2007 - Aug 2013 (6 years 6 months)Especially detailed page layout of sales catalog for the largest designer, manufacturer, and distributor of decorated party goods and party accessories in the world (Party City). In charge of 1/2 of all seasonal catalogs as well as the annual catalog is well over 1,300 pages (appx. 40,000 ).
Utilization of Indesign, Photoshop, Illustrator and Excel was an everyday necessity. -
Desktop Production ArtistLillian Vernon Co.White Plains, NYOct 2004 - Nov 2006 (2 years 1 month)As a Desktop Production Artist, Alejandra worked directly with the in house Print Production Director to ensure of producing and releasing accurate 4-color direct sales catalogs final output. Silo’d thousands of ornaments and models, developed an organized system to catalog them, worked with Product Development closely. Also developed newsletters, stationery, and brochures for the PR team.
Heavy Photoshop and QuarkXpress work.
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Awards
Rising Star Achievement with Visalus Science
Director Achievement with Visalus Science -
Skills
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Elsewhere on the Web
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On Coroflot@abetanco, member since 2006
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