Abigail Vandenberg

• Develop and execute strategic marketing campaigns to generate qualified prospects and increase engagement.
• Designed and managed a customized CRM system to effectively track opportunities and maintain accurate pipelines, leveraging tools like Salesforce.
• Re-engaged prospects by analyzing previous interest patterns, leading to successful re-qualification and nurturing of potential leads.

* Collaborated with design team to develop customized kitchen plans for multi-million dollar residences.
* Created individualized mechanical plans to communicate technical requirements to general contractors, electricians, plumbers, HVAC specialists and carpenters.
* Initiated CRM project with marketing coordinator, establishing metrics to determine showroom event ROI.

* Generated AutoCAD drawings and quotes, and remotely managed cabinet orders and installations.
* Developed versatile USA- and Canada-based cabinet product expertise to fulfill client requirements.

▪ Designed, quoted, sold and managed residential, multi-family and commercial kitchen projects totaling $1 million annually.
▪ Maintained relationships with local vendors to source materials for sustainability-focused, proprietary cabinet line.
▪ Developed a working knowledge of all trades impacting design (electrical, plumbing, HVAC, carpentry)
▪ Coordinated fabrication of product line exhibits for tradeshows in Boston, New York and Dubai.