Andrew George

Manage creative staff on all aspects of company brand initiatives, including the design and production of brand packaging, ad campaigns for print and digital and the development of large scale experiences for trade shows.
Collaborates with team to create new and exciting innovations for the business and its brands.

*Contracted Full-Time through The Creative Group - June 2013 - June 2014

• Developed both print and web-based promotion materials for private label candy brands
• Generated original concepts for proprietary and private label brand packaging
• Created marketing materials including brochures, FSI coupons, and POP displays
• Executed production mechanicals, consulted with brand managers and vendors, and attended press checks to ensure accurate set up and delivery of printed materials
• Built and maintained universal file system for all design assets

Results:
• Greater brand exposure and growth in e-commerce and social media applications
• Increased shelf appeal as a premium product, improving how the brands compete and thrive in a retail space
• Effective promotions which drove product exposure and sales
• Streamlined assets, keeping both the graphics department and brand managers up to date with the latest creative assets, resulting in a more efficient workflow with improved version control, saving costly production errors

Brands: Welch’s Fruit Snacks, Sour Jacks, Original Gummi Fun Mix, Tuxedos, M&M’s, Planters, Toggi, SunMaid, Fisher

Clients: Kraft Foods, ReMax Platinum Group, Safely Back Home, BowStopper Enterprises, The Strive Group, Element Six Creative Group, One Flight Up Design & Innovation, Foremost Property Preservation, Extreme Energy Solutions, GX Green Power, Johnson & Johnson, Ayni Healing Arts Center

Courses Taught:
• GRAD 122 – Typography & Layout
• GRAD 135 – Advertising & Package Design
• GRAD 201 – Presentation & Print Production
• GRAD 280 – Internship
• GRAD 281 – Portfolio Prep and Presentation

Results:
• More competitive skills among the students, making them stronger job candidates
• Improved course lesson plans, resulting in a stronger graphics education program
• Revised Capstone portfolio curriculum, resulting in improved student craftsmanship and presentation

• Collaborated with and managed staff through the design process
• Consulted with creative directors and account executives to develop new promotions
• Executed design, layout, and production of various print collateral and retail displays including trade ads, FSIs, and POPs

Results:
• Increased exposure and sales of existing and new brands for the retail pharmaceutical markets
• Improved idea generation and project workflow
• Helped drive new sales for client’s brands and services

Clients: Wyeth, Ferrero, GlaxoSmithKline, Casio, Schering-Plough, Hasbro, PlaySkool, Nice-Pak, Fresh Pet, Gateway

• Executed innovative design layouts for packaging and components
• Devised workflow for new packaging
• Trained personnel in the areas of production and comp presentations
• Consulted with clients on key project procedures
• Art directed photo shoots for support imagery used in final packaging
• Optimized content and images for the web

Results:
• Fresh look and increased shelf appeal for toy and craft merchandise
• Cut costs by using on-site staff to deliver accurate pre-production samples to the clients
• Maintained a consistent level of excellence the company’s clientele came to expect
• Increased accuracy and efficient workflow which improved project timing and budget

Clients: MEGA Brands International (formerly Rose Art Industries), Spin Master, Binney & Smith, New Adventures, Peachtree Playthings, Geospace, Prime Time International, Blue Box, B2X, Kodak, Mattel, DIC, Those Characters From Cleveland, Sportcraft, Pfizer, Johnson & Johnson, Post, Nabisco, Kraft, CraZArt

• Conceptualized and constructed 3D structures for product gift sets, cartons, and displays
• Directed department staff and printers in stages of comp setup and assembly

Results:
• Innovative brand seasonal promotions with improved sales potential
• Established production workflow involving the separation of digital and paste up artwork for use in silk-screened printing, stamping, and embossing plates

Clients: Coty, Elizabeth Arden, Lancome, Avon, Dana Perfumes, Clinique