Alex Cooper

CLIENTS INCLUDE TARGET, XHILARATION, MERONA, VANILLA BEACH, TORI PRAVER, AMUSE SOCIETY, JCPENNEY

Designed original prints across all categories (tops, bottoms, swim) based on seasonal concepts; Purchased prints from different vendors during office visits and domestic travel; Color separated and put into repeat both in-house and bought prints; Collaborated with Director to forecast seasonal trends and formulate overarching concepts; Developed marketing and identity collateral for specialty brands; Wrote original copy and designed compelling layouts for brand books and seasonal trend guides.

Developed marketing campaign concepts, layout and content for special advertising supplements; Designed marketing materials; Interacted directly with clients to create print and web ads; Delegated and copyedited assignments completed by team of writers; Organized deadlines, meetings and client appointments

Created original layouts for daily published newspaper; Organized and edited stories to meet space requirements and to prioritize them appropriately; Developed informational graphics, special edition layouts, illustrations and front page displays as necessary; Redesigned the masthead and overall aesthetic of the paper in 2009 to increase readership and student interest; Selected and color corrected photographs appropriately

Interviewed local alumni for special profile assignments; Wrote and copyedited content for special sections; Scheduled and executed off-site photo shoots for editorial layouts; Designed brochures and other informational documents; Distributed quarterly magazine around the university and surrounding areas