Freelance Industrial Designer at Electrolux SEA

Adeline Thong

Singapore, Singapore

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About

I'm Adeline Thong, a 3d designer, 2d designer and artist all rolled into 1. I also love looking for design opportunities or 'Hacks' in the everyday and my mind dwells on how the creation of objects and design ideas can improve the state of one's business.

I believe in the importance of good design - and that it doesn't need to shout. Neither does it mean superfluous intricacies are the best. My favourite works are intrinsically simplistic - which is often harder to achieve than not. Aiming for perfection in the smallest of details be it in illustrations or 3D forms , I find small things can amount to much.
Education
- BArts Industrial Design
  
  National University of Singapore
  
  2005 - 2008
Experience
- Freelance Industrial Designer
  
  Electrolux
  
  Jul 2011 - Present (14 years 11 months)
  
  Product Development for major appliances, including User Interface Graphics input, Concept Generation sketches CAD and renderering.
- Product Executive
  
  RISIS
  
  Jan 2010 - Feb 2011 (1 year 1 month)
  
  Design Management:
  • Planned yearly product line-up, identifying suitable launch dates/ occasions
  • Propose product range revision to achieve branding revamp strategy
  • Managed product lifecycles, from conception to launch
  • Facilitated the coordination, between design and supply planning
  • Identify and resolve feasibility issues during the conception stage
  • Coordinated with factories/ suppliers to resolve designs with production difficulties, assure product quality and arrange for timely deliverables
- Product Designer
  
  Rusitto Pte Ltd
  
  Aug 2008 - Dec 2009 (1 year 4 months)
  
  • Conceived design themes and collections, and conveying these ideas through freehand sketching and 3D prototyping models.
- Assistant Designer
  
  Cameron Woo Design
  
  2007 - 2007
  
  Preparation of design presentation mood boards as well as powerpoint visual presentations used in the sales pitch of various private condominiums as well as hotels
- Relief Teacher - Art Department
  
  Anglo Chinese Junior College
  
  Jan 2004 - Apr 2004 (3 months)
  
  • Mentored second-year students in their GCE ‘A’ level Art Projects in the area of ceramics and stained glass
  • Taught art techniques to a class of 30 first-year students.
Awards

Achieved Top in National University of Singapore Cohort for Final Year Project - Walking Aid design for foot Injuries.
Skills
Elsewhere on the Web
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On Coroflot

@adelinethong, member since 2008
- Followers 5

Adeline Thong

Sr. Experiential Graphic Designer

Branded Environments Project Manager