Aditi Endlay Mishra

A NIFT Graduate in Fashion Design from the batch of 2005, began my career at Raymond Apparel Ltd. with Park Avenue ,One of the leading Brands in India.

Key Achievements Include:

• Took Park Avenue Shirts to its Peak during my Tenure with 75% Sell Through on Full Price.

• Launched Park Avenue Woman.

• Post This Moved onto Reliance Trends as Senior Designer for Formals.

Made Brands Pureza,NTWK & Network as brands to recon with in the Store with 65% Sell Though.

• Did my Second stint with Raymond Ltd. as Category Manager,Raymond Shirting.

Gave Shirting 3 fold growth with Business touching 274 crore during my tenure. Thus Won 'Abhinandan' Award for Best Team Performance during my tenure.

• My Short Role As Category Manager with Made to Measure Department of Raymond has been instrumental in giving Premium Range a new outlook with Core Revamp & Creating Look Based Concepts in Premium Line with Apt CMT & Tailored Skills.

At present at John Players at ITC Ltd., working on the relaunch of the formal wear section, making it apt for the client and season.