Aditi Singh Soam

Freelance fashion & graphic designer and licensing specialist. Working with different companies in the field of licensing, fashion, graphics, and communication on a project basis. Providing services ranging from:
- Design for Licensed Consumer Products - Apparel, Home, Stationery & Footwear
- Prints, Patterns & Graphic design
- Apparel design & product concepts
- Trend Research & analysis
- Photo-retouching & editing
- Newsletters/DEM
- Brochures, flyers & catalogs
- Packaging, POS/POP
- Website layouts, landing pages
- Web-compatible graphics

Accountable for product development and design execution of Disney consumer products for the Italian, German, and other EMEA markets.
- Guide and support licensees throughout the product development process and be responsible for the delivery and execution of product development for softlines, stationery, and home.
- Review Disney/Pixar/Marvel/Lucasfilm/20th Century designs, products & packaging and make sure they are in line with the quality standards and the brand identity of The Walt Disney Company.
- Analyze and understand the market trends and consumer trends.
- Identify new product opportunities and create design concepts and inspirations for potential and existing partners.
- Make and deliver inspiring pitches regularly.
- Present seasonal style guides and trend updates to licensees and partners.
- Establish and maintain strong relationships with licensees.
- Brief and manage third parties and external design resources when required.
- Maintain close collaboration with the Product Development teams in EMEA/Global, along with the sales and category teams for a strategic product direction.
- Develop and maintain expertise about Disney characters, films, heritage, and creative assets to support their use in consumer products.
- Train and develop all new and existing licensees on the Disney brand, property portfolio, creative assets, and approval systems.
- Catalog and manage pre-production and production samples, and exchange available data with the regional and, where appropriate, global creative teams.
- Make regular licensee partner visits, store checks, and trade show visits and study the competitive landscape.

Graphic Designer working mainly on:
- Development of prints & graphics for the realization of the products
- Creation and realization of ad hoc patterns on the product
- Post-production & photo retouching
- Trend research
- Editorial graphic design: Catalogs, Brochures, Posters
- Creation of graphic/advertising material dedicated to online communication channels

Graphic Design Consultant responsible for handling the graphic department for the sub- brands of
the company with the responsibility of:
- Recreating personalized packaging
- Designing and Updating the company website - Creating new web-compatible content
- Social media management
- Creating new logos for clients
- Newsletters/DEM
- Brochures and flyers
- Creating presentations

Art-Director:
- Creating graphics content
- Providing styling advice for social media channels of TrovaModa.com and it's clients - Creating creative DEM/Newsletters
- Research and study of fashion and beauty trends
- Formulating the style pages and graphic images for the site TrovaModa.com
- Iconographic research on current fashion
- Creating images for the copy editors for brand communication
- Updating the style pages along with product scouting.

Working as a fashion & graphic designer and post-production artist on different client projects covering the 360º of graphic communications with the studio and outside as a freelance artist. Also working as a graphic visualizer and editor for english content.

Research, selection and styling for the in-house video content for OneFive.tv along with managing and editing the content and posts for the official website and other social media.

Fashion graphic designer working with the style office and the commercial office: - Designing and creating all the graphic content
- Digital renderings of the collection for the lookbook
- Post-production of the photoshoot images for website and catalogs
- Website landing page graphics
- Maintaining color books and fabric sample books

Fashion graphic designer with the responsibility of creating the kidswear collection for the clientbrand of the company Amethysta Viola for F/W 2012-13 and S/S 2013.

Masters Fashion Styling and Portfolio @ Istituto Marangoni, Milano

Executive Creative and Brand Assurance (Brand Licensing Expert) handling:
- Product and graphic design (Apparel and accessories)
- Design packaging, POP & POS for Cartoon Network, Pogo and other brands under the same umbrella
- Managing and coordinating with the licensees
- Training and giving guidelines to the clients' design department
- Brand Assurance for designs by the 3rd party clients (licensees)
- Design for the licensees who do not have an internal design department
- Styling photoshoots for the product catalogs
- Tracking style guides and monitoring client sample prototypes
- Monitoring samples/products quality and providing feedback on maintaining quality standards
- Managing the product room for internal display for new buyers and clients
- Handling giveaways for internal and external purposes
- Keeping contact with the head office in HK for updates and changes in the licensed brands/characters and new guides.

Freelance designer and brand licensing expert handling: - Product and Graphic design
- Toy packaging concepts/design
- Product concepts
- Apparel design concepts for Mr. Men Little Miss.

Fashion designer responsible for designing
- Apparel and graphics for Lee Cooper Kids SS06
- Apparel and graphics for Disney Jeans SS06 and AW07.

- Craft Documentation on the Crafts of Himachal Pradesh, India
- NIFT Design Collection 2005
- Designed Garments for Swarovski
- Designed Products for Swarovski
- Designed Garments for Freshtex Denim

Fashion design intern with responsibilities to assist and design women's wear range for A/W 2004 for the Indian market.