Final design of the city backpack. One of the collection's bestsellers!
Defined sketch for the small cross-body bag with measurements (in order to make a first prototype)
Final product: cross-body bag for the new collection
Defined sketch for the city backpack design
Image generation in Photoshop for marketing purposes
Image generation in Photoshop for marketing purposes
Screenshot of the Website's front page.
Selling the collection at design markets in Germany (Berlin and Hamburg)
gLike
Mola Bags & Accessories, a Business Project Initiative.

Mola Bags & Accessories is an independent business project that I founded and managed for almost 6 years. The brand focused on re-designing and commercializing high-quality leather bags enhanced with traditional textile art handcrafted by indigenous communities in Colombia. Collaborated closely with manufacturers to develop unique collections that met desired quality, durability, and usability standards.

This idea contributed to the promotion and preservation of traditional artisanal techniques while raising awareness of the cultural identity and artistic value of Colombian communities.

Developed and managed the company’s digital presence by building an e-commerce website using WordPress, overseeing product presentation, customer experience, and online sales operations. Planned and executed integrated marketing strategies across multiple channels, including social media campaigns and direct sales through design markets and exhibitions in Germany.

View Website
Available
Freelance, Full-time, Moonlighting
Adriana Garcerá Garcés
UX/UI Design / Web Design Munich, Germany