"A product must not claim features – more innovative, more efficient, of higher value – it does not have. It must not influence or manipulate buyers and users."
the letters combining the logotype, AEK, stand for the three elements which define our work:
-Entwurf/ which in German has a deeper meaning to the more popularized term design and
-Art/ which wraps the entire mood of our studio work.
Our projects are characterized through a very well determined design process. The research phase has an important role, setting the base of the entire design effort. The Creation phase is the crazy part, where we jam with form, materials, colors, kickass sketches and technical aspects. The last phase of our process is the Implementation where we get involved until the last detail.
Philosophy, art, design and architecture history are all elements that animate our work giving meaning to any charcoal trace that we leave on the paper