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Alex Galiani

Baltimore, MD
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  • About
  • About

    Delivering user-centered products that enriches the experience is my highest priority. My focus is on advocating for the end user and ensuring that I design for their needs. I have always been fascinated by why we make the choices we do – I infuse this question into the design process of every project. My design goals have always been centered on creating products that are meaningful and leave a lasting impression.

  • Education
    • Bachelor of Science Art and Design with a concentration in Illustration
      School of Art and Design Towson University
  • Experience
    • Creative Director, UI / UX
      mojo3
      2011 - Present (15 years)
      Consistently interact on a high level with clients to assess their goals and the needs of their target audience. To better understand our clients needs I create questionnaires, surveys and develop buyer personas to ensure that I create products that are meeting the needs of the user. Once I've conducted the research I'll begin the design process to design the most intuitive product. I place a premium on listening to the needs of our clients and finding creative ways to solve problems with clarity and conviction. I have been successful driving brand engagement across multiple platforms for a wide range of business verticals. KEY PROJECTS: IMPACT MACHINE Designed and developed a new website to reflect the companies increased global footprint.
    • Interactive Designer
      SDSE
      2009 - 2011 (2 years)
      As a full time consultant, I ushered in a new era in branding and communication for a multi million-dollar government-contracting firm. Supervised and directed a cross-functional team, to find solutions to issues related to the company rebrand and media campaign. Maintained a continuous alignment of program scope with strategic business objectives and goals. KEY PROJECTS: NEWSLETTER Managed full project lifecycle from inception to launch for the company Newsletter CORE CAPABILITIES DEVELOPMENT Led the creation to define functional service areas and worked with senior management to refine scope of core capabilities. PROPOSAL GRAPHICS Assisted in RFP responses for procurement opportunities. Created and managed proposal graphics from concept to final production.
    • Operations Associate
      Smith Barney
      2006 - 2008 (2 years)
      Supported three of the top-producing brokers in a branch of over 25 brokers. After working with the team for nearly a year I was promoted to the technology / operations department. I stepped in to support team members as well as their clients. I excelled at managing and organizing branch operations to consistently deliver time sensitive results by using proprietary software to execute requests and meet the needs of both clients and team members.
    • Vice President, Marketing
      Adirondack Deck and Remodeling
      2004 - 2006 (2 years)
      Built a marketing department from the ground up. Recruited and built a staff that could support a 6 man sales force. Once our team was in place I remained vigilant - organized and led daily meetings and workshops to maximize success. To insure sustainability I developed best practices and standards by creating a database to track and analyze cost efficiency and effectiveness. To maintain growth I researched and planned daily marketing campaigns in a fast-paced environment.
    • Marketing Manager
      The Homefix Corporation
      2001 - 2004 (3 years)
      Resurrected a struggling marketing department. My first goal was to overhaul the training content and methodologies. Next, I began by evaluating and retraining existing personnel. After current staff was operational I recruited the top talent we could find. Once the team was built we continued to support our staff with constant training, reviews and implementing a creative incentive program.
  • Skills
    • Interaction Design
    • UX
  • On Coroflot
    @agaliani, member since 2010
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