Andrew Gambling

• Marketing lead for a two year, $100M, national package conversion, responsible for developing marketing activation strategy and elements, national and regional field marketing communications, and in-market execution strategy: Lead markets saw a volume sales lift within the first four weeks of launch
• Lead cross-functional teams and strategic brand equity projects to improve consumer engagement and foster long term business growth: Launched Manzanita 12oz Glass, strengthening brand awareness and increased distribution in key regional growth markets and Identified technology to build brand equity for seasonal promotion, increased product visibility
• Coach and mentor peers and junior team members to establish project and career goals

• Increased product volume sales by 40% and category volume sales by over 10%, leveraging consumer insights to identify and commercialize a new user engagement technology
• Directed multiple projects for national marketing initiatives working with brand and customer teams resulting in the placement of 10K+ temporary displays and 15K+ permanent displays in large and small format retail locations
• Launched an internal merchandising equipment purchasing web-portal platform for Pepsi’s U.S. national sales teams, to foster a unified in-market presence across all channels, enabling system wide efficiencies resulting in million dollar savings
• Managed project budget of $1M+, expanded and fostered strong relationships with key suppliers
• Coordinated consumer research objectives with strategy teams to gain new consumer insights: consumer conversion rates, market opportunity, and purchasing habits

• Successfully lead a Visual Brand Identity (VBI) project to unify and strengthen Pepsi’s food service brand presence, resulting in design concepts for three equipment platforms that aligned Pepsi equipment with small and large customer locations
• Lead two technology integration projects that resulted in an interactive table top workspace and the first ever video projection cooler to enhance awareness of PepsiCo brands
• Supervised prototype development of complex dispensing equipment, evaluating performance and usability to identify commercialization opportunities
• Engaged brands and cross-functional teams (e.g. Global Procurement, new equipment development, and finance teams) to communicate strategy and gain alignment on technology integration to meet innovation objectives

• Worked closely with the CEO on new product development to establish a consistent brand language with line extensions
• Designed various house-hold products to help establish an emerging market segment in concrete accents and accessories

• Supported global sales force with packaging design concepts and samples to establish new business accounts
• Earned distinction as a leader among associates, managing and training new hires

• Successfully produced ultrasound probe grip covers using user centered design practices significantly improving the usability of the probes, reducing work related stress and injury to radiologist technicians