Abraham Guillen

My name is Abraham Guillen, I am a bilingual graphic designer from Victorville, CA. I am a commercial artist with emphasis in retail environmental design and package design. I am also good in print, web, identity, branding and user interface design.

As Media Designer, my design philosophy is always striving above the expectations of the client. Developing design solutions that are practical and ideal for the brand for which I am designing, is the most important factor. As Media Designer, my passion is to find solutions through my designs, to help achieve the goals and help my clients accomplish their return of investment.

I am proud to say that I am a designer that always has been passionate about creating things with his own hands. My design strengths and expertise is in package design and environmental design, as well as in brand identity. According to Wheeler “Brands need to demonstrate their difference and make it easy for customers to understand that difference” (Wheeler, 2009).

My designs transmit visual emotion through my expertise and creating emotional touch points to the brand. Each and every design thought is created through a process and the final deliverables leave clients wanting more. With many years of freelance and retail experience I feel that my skills as a designer have been enriched by understanding and being expose to the package design industry through my work as retailer. Both graphic design and retail experience go hand by hand because I had the opportunity to observe many package designs and gain inspiration.

Further more, building successful relationships with the client is one of the biggest strengths, this enables me as a designer to build a solid foundation for my reputation and create word of mouth advertising for my services that I provided.