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Freelance Senior Production Designer/Graphic Designer
Self-employed
Chicago, IL
Jan 2025 - Present (1 year 5 months)
Contracts have included ICBA (Independent Community Bankers of America) with their annual May conference signage, tickets, and wall panels, created an inspirational seasonal and WCAG accessible color palette for The Sage Mages, and keylining and QC of signage for USPS’ Holiday 2025 and post-holiday season at FCB Chicago.
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Senior Designer/Production Designer
Mar 2019 - Oct 2024 (5 years 7 months)
• Mentored and supervised Junior Designers in their personal and skill development while ensuring their files met proper set up for resolution, bleed, color settings, margins, and color consistency for 4-color printing processes.
• Created and updated templates for repeat project use for web banners and printed circulars.
• Designed layouts and built production-ready marketing materials for J&J, TruAge, P&G, LALA/Promised Land Dairy, MegaFood Vitamins, NatureMade, Schwan's, MegaMex, and ThermaTru on print ads, circulars, shopper displays, banner ads, emails, static social media posts and stories, and social carousels.
• Concepted BYOFAK bag designs, and concepted and collaborated on a J&J/Target photoshoot featuring the 2020 BYOFAK (Build Your Own First Aid Kit) bags and a Pride-themed shoot featuring Listerine and Organix.
• Designed Key Visuals and adapted various J&J brand campaigns for CVS, Kroger, Target, Meijer, BJ’s Wholesale, and Walgreens.
• Collaborated with our Dev Team to create and review storyboard direction for animated banner campaigns on Schwan’s and OOH stadium screens on P&G.
• Wrote, collaborated, and advised on Shopper-focused headline copy for various P&G promotions at Grocery.
• Maintained, organized, and catalogued visual assets, templates, brand guides, and vendor spec guides for J&J and P&G on both server and DAM systems.
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Production Designer
Arc Worldwide
Chicago, IL
May 2014 - Mar 2019 (4 years 10 months)
• Adapted concepts and brand campaigns on P&G (Tide, Downy, Gain, Olay, Pantene, Herbal Essences, and Head & Shoulders) to a variety of shoppable display formats, club trays and pallet skirts, shelf talks, hang tags, special packs, social media static mockups, banner ads, e-blasts, and direct mail while collaborating closely with Art Directors and Producers for each brand team.
• Designed and adapted multiple P&G brands to retailer-specific branded displays for customer teams across Target, Walgreens, and CVS, with periodic Art Direction for Target FSCIs and Endcap Displays for sell-in.
• Resized and retouched product shots and assets, set up files and notes for complex retouching direction.
• Designed and set up display files using 4-color process printing, spot colors, and Flexographic printing for flood coated panels.
• Provided QC and correction of files for Oracle for various OOH advertising, including large-scale hanging banners and car wraps.
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Junior Art Director
Arc Worldwide
Chicago, IL
2011 - 2014 (3 years)
Designed, rendered, and developed in-store displays such as Touch-and-Learns, Endcaps, Semi-Permanent displays, PDQ Trays, and Skinnytowers and talking clients through concept presentations. Concepting and execution of campaign key visuals and special packaging for Olay across club andsingle retailer environments. Brainstorming e-commerceand retail product launch ideas for both Olay and multi-brand campaigns for P&G.