Andrew Guillen

Conduct user research in collaboration with UX Research partners, uncovering user pain points and optimizing user flows across web and mobile app, e-commerse experiences.
Develop and facilitate design solutions for key projects including landing pages, Learning Center, Account Management, Product Detail Pages (PDP), and Checkout, ensuring seamless user experiences.
Partner closely with development leads to ensure successful design handoffs, VQA/UAT testing, reducing implementation errors and accelerating time to market.
Contribute to the Sparky Design System with reusable components and design patterns that maintained visual and functional consistency across PetSmart platforms.
Maintain comprehensive design documentation using Confluence, providing product owners and cross-functional teams with a clear source of truth for all project and feature details.

Designed and maintained MyPhoenix student dashboard, enhancing the user experience for 300,000+ active users by creating low/high-fidelity prototypes and detailed interaction specifications.
Collaborated with cross-functional teams using the SAFe Agile framework, ensuring rapid iterations and alignment with product goals.
Applied user-centered design (UCD) principles, conducting usability tests and analyzing user data to make informed design decisions.
Developed and maintained scalable MyPhoenix components and design patterns aligned with the University of Phoenix Design System, ensuring brand consistency and enhancing the user experience across all digital platforms.
Presented design concepts and interactive prototypes to stakeholders, influencing decision-making and product direction.

Drove design initiatives across 15+ global brands to create engaging user experiences for both desktop and mobile platforms, contributing to a 30% increase in customer satisfaction.
Produced wireframes, interactive prototypes, and responsive web designs using Adobe XD and InVision.
Supported with implementation of new design tools and processes, increasing production efficiency by 45%.
Partnered with product managers, developers, and stakeholders to align design goals with business objectives, resulting in the successful launch of multiple products.
Developed brand identities: Created logos, color palettes, and iconography for all brands.
Mentored and trained junior designers in design principles, UI/UX best practices, and software tools.