Erin Jewell

Outdoor Category Lead: line building, design and development of Hiking and Trail Running shoes - Power's highest grossing sports category - with occasional projects in other categories including: Fitness, Lifestyle, Training, Court and Football.

♦ Trend forecasting and market research
♦ Seasonal creative direction and colour pallets
♦ Line building and design strategy
♦ Concept development and refinement
♦ Tech-pack creation
♦ Colour and material selection
♦ Paper pattern and pullover correction
♦ Overseas development in Asia
♦ Costing negotiation
♦ Collection presentations at international sales meetings
♦ Trouble shooting for buyer requests, production problems, etc.
♦ Provide mentoring for juniors and interns
♦ Define and manage schedules

Freelance footwear, softgoods, packaging, graphics, production.

Boys Category Developer: development of the boys footwear category for baby-boy, toddler-boy, and kid-boy, for all footwear types; casual, skate, sandals, flip flops, athletic, slippers, rainboots, snowboots and aquasocks.

♦ Build monthly product assortments
♦ Collaborate with apparel team to create cohesive product offerings for each collection, being considerate of themes, trends, and colours
♦ Provide art & concept direction for Graphics department
♦ Work closely with buyers to evaluate success of past product and make informed decisions for future offerings
♦ Negotiate costing with vendors
♦ Manage progress of product to ensure on time deliveries, testing passed, POs received, etc