Alex Dorsey

Coordinated 100+ marketing projects per year, managing vendors and production setup for environmental graphics, trade show content, print collateral, branded apparel, corporate gifts, and digital signage
Prepared and delivered 100+ print-ready files annually, including large-format assets, with zero production reprints due to file errors
Communicated with creative teams and printers to deliver 50+ print projects annually, maintaining 100% on-time delivery
Operated HP Indigo printers utilizing 4 and 7-color workflows to produce high-quality print materials with consistent color output
Oversaw print and digital asset management in Adobe Experience Manager, enabling scalable production workflows for 100+ marketing initiatives annually

Contributed to multi-channel content campaigns, including social media, email, web, and print, to effectively target and engage audiences
Directed the creation and organization of brand assets, maintaining brand integrity across client campaigns
Tracked industry and marketing trends to support strategic decision-making and keep UrbanTrans initiatives current
Oversaw task and production management for creative projects, scheduling workflows to meet deadlines and project requirements

Revised and updated digital and print sales collateral for the myCoke.com bottler division, supporting sales and marketing initiatives
Assisted with creation and deployment of banner imagery and creative assets for website landing pages, supporting digital marketing campaigns
Created artwork leveraging company-owned digital assets under the direction of B2B Marketing Managers, supporting B2B marketing initiatives

Designed and produced 100+ print marketing assets annually, including flyers, sell sheets, membership directories, postcards, brochures, banners, and posters
Ensured marketing materials met 508 and ADA accessibility requirements, including proper structure, contrast, and readability
Delivered press-ready artwork meeting printer specifications, ensuring smooth handoff and accurate production

Created 100+ print and web-ready marketing materials annually, including sell sheets, flyers, catalogs, brochures, banners, web ads, and packaging layouts, ensuring vendor-ready specifications
Developed social media content for Facebook, X, and Instagram, increasing audience engagement and maintaining brand consistency
Oversaw website imagery and graphic updates for Metabo HPT, coordinating with marketing teams to ensure alignment with campaign goals and brand standards
Directed product photography and retouching, optimizing images for website performance to enhance online sales and digital marketing effectiveness

Developed web page templates, photo editing and proposals and creation of advertisements, catalogs and emails
Provided design support for postcards, advertisements, flyers, signage, gift cards and brochures
Checked schedules, production, distribution arrangements, quality control of marketing activities and publications
Produced clean and accurate print-ready files in a timely manner for review and production
Designed sell sheet templates and style guides

Designed and produced branded marketing materials including menus, digital promotions, social media graphics, email campaigns, in-store signage, and event collateral
Ensured brand consistency across all materials while adapting designs for seasonal promotions, limited-time offers, and special campaigns
Collaborated with culinary, operations, and marketing teams to verify accuracy of pricing, product descriptions, and regulatory information
Created production-ready artwork using Adobe InDesign, Illustrator, and Photoshop; managed revisions, approvals, and vendor deliverables

Produced large-format banners and trade show booth graphics for national brands and organizations including American Library Association, Caterpillar, Nestlé, Walgreens, True Value, National Safety Council, and Crest
Collaborated with multiple internal teams and clients to ensure proof accuracy, brand compliance, and timely approvals
Performed digital prepress functions, including preflighting incoming files, verifying color modes, fonts, image quality, and output specifications
Edited and optimized files through photo retouching, color correction, RGB-to-CMYK conversion, and final export for production
Prepared and set up files using department design and layout software to meet print and vendor requirements

Operated bindery, laminating, folding, cutting, and drilling equipment to complete print jobs per ticket instructions
Performed quality control checks at all stages of production to ensure output met specifications and standards
Coordinated with management and clients regarding timelines, changes, and delivery requirements
Handled confidential documents in compliance with company policies

Created marketing materials—including newsletters, invitations, flyers, and signage—to support community outreach and fundraising initiatives
Maintained brand consistency by updating layouts in accordance with YMCA brand standards
Prepared final artwork for print and digital distribution using industry best practices
Designed assets using Adobe InDesign, Illustrator, and Photoshop to communicate mission-driven messaging

Designed and produced branded marketing materials, including menus, digital promotions, social media graphics, email assets, and in-store signage
Maintained brand consistency across all materials while adapting designs for seasonal promotions and limited-time offers
Collaborated with culinary, operations, and marketing teams to ensure accuracy of pricing, product descriptions, and regulatory information
Created production-ready artwork in Adobe InDesign, Illustrator, and Photoshop; coordinated revisions, approvals, and vendor deliverables