This project is to implement solution for selling products through e-commerce site for Smartphones. This is a strategic enterprise initiative to increase sales and revenue by expanding the scope of sales through mobile devices, and to wholly own the customer experience for buying products using mobile phones.
My role in this project was of a user experience lead. I have created design solutions for this project.
This project is to implement solution for selling products through e-commerce site for Tablet PCs. On a monthly basis new features are added into the website and improve the user experience. Now we have stopped creating new pages for tablet. I along with my team are working on the responsive design for the entire website now that will take care of tablet/mobile views Here
This is the screenshot of hi-fidelity wireframe of the mobile version of reward zone rebranding. Earlier, reward zone (www.myrewardzone.bestbuy.com ) was a separate site for BestBuy and it was difficult to manage two different sites as they are tightly coupled with each other. The entire user experience for this site is designed by me and front-end development is done by my team.
In order to make the cart experience consistent for mobile devices, we also implemented the similar user experience that we applied in desktop version here as well. With this implementation and by decreasing few hurdles in between cart and checkout, the sales in this holiday season has been largely impacted (positive impact).
I was the sole designer who designed this experience and prior implementing, I had conducted usability lab to collect feedback from different people across BestBuy on previous cart experience and the the current approach Here
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