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Fashion Communicator
Alana Reid
Edinburgh, United Kingdom
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About
I am extremely interested in a career within the creative industry, specifically in fashion and the arts. As a current student of Fashion Communication at Heriot Watt University I see myself to be a highly motivated and passionate individual, with experience in retail, fashion journalism, photography, styling, merchandising, graphic design, typography, image editing and design. My passion for communicating fashion trends has been strengthened throughout my time at university and also work experience I've undertaken over the past two years.
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Education
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Fashion Communication Arts and CommunicationHeriot Watt University2013 - Currently EnrolledFirst Year:Contemporary and Contextulised Studies (A), Fashion Marketing (B), Visual Presentation (B), Womenswear (B) Contemporary and Contextulised Studies (A), Fashion Communications (B), Menswear (C), Textiles (B) Second Year:Contemporary and Contextulised Studies (B), Moving Image (B), Fashion Photography (C), Still Life Fashion Photography (B) Currently studying – Contemporary and Contextulised Studies, Digital Application, Typography and Graphics, Promotion and Advertising.
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Highers/Intermediate 2/Standard Grades EducationSt Columba's High School2006 - 2013Highers: Modern Studies (A), English (B), Administration (B), Product Design (B), History (C), Art and Design (C) Intermediate 2: Maths(B) Art and Design(A) Standard Grades: English (2), Biology (2), Modern Studies (2), French (3), Maths (3), Music (3), Craft and Design (2)
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Experience
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Marketing and Social Media AssistantBarking RadEdinburgh, United KingdomMay 2015 - Jun 2015 (1 month)I took on the role of marketing and social media manager and work as part of a small team involved in setting up a business and was responsible for all social media pages, including Facebook, Instagram and Twitter. My main responsibility within the company was posting and updating all social media pages, replying to emails or queries and creating marketing strategies to promote and convey the brand values to the target market in order to gain a following before launching the website and company.
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EditorEdinburgh, United KingdomJan 2015 - Jun 2015 (5 months)I was recently the chief editor of a magazine as part of a university project and have enjoyed developing my understanding of magazine production. I have led the group to plan and produce an online edgy, high fashion, urban music and contemporary culture magazine. This role has allowed me to be involved within every aspect of the production of the magazine from fashion photography, filming, editorial and production of GIFs to ultimately guiding the theme and group throughout the whole assignment.
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Marketing ExperienceEdinburgh, United KingdomJan 2015 - May 2015 (4 months)Previously, I have been involved in a project with luxury department store Harvey Nichols which involved assisting in the rebrand and development of the store to help attract a younger demographic. During the project, I strengthened my marketing and branding skills in a real time environment, which has the potential to be used within Harvey Nichols.
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PhotographerGalashiels, United KingdomMay 2015 - May 2015I have been given the opportunity to work as photographer within a fashion show which has given me the chance to gain vital experience in a real fashion event and work along side professional models, hair and make up artists and shadow professional photographers.
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Photographer/WriterLondon, United KingdomFeb 2014 - Feb 2015 (1 year)I have previously been involved within an online magazine, OFF THE HOOK, who feature current fashion, arts, culture and music in each issue. I participated in a weekly blog which had a range of different themes each week. Alongside being responsible for editorial for the blog, fashion pieces, interviews, trends and DIY pieces, I was also the creative director and photographer for the cover of the current issue which had a street love theme.
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InternEdinburgh, United KingdomOct 2012 - Nov 2012 (1 month)Keen to see both sides of the fashion industry, I gained work experience with an Edinburgh based vintage boutique, Vi Nouveau. In the role, I helped keep track of stock, modelled for photo shoots, prepared clothing for shoots and got a thorough understanding of the day-to-day running of a label. This has equipped me well with the vital and transferable skills that are required to successfully progress within the fashion industry.
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Skills
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On Coroflot@alanareid, member since 2015
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