Lead Graphic Designer - Marketing
Aug 2020 - Present (2 years 10 months)
Responsible for designing, directing, and managing the development of the magazines Florida CPA Today and OfCourse, both are published quarterly.
Liaise with multiple stakeholders to create new logos, branding, and marketing materials for over 30 FICPA Conferences, Seminars, and Online Learning per fiscal year.
Overseeing projects from conception to execution ensuring adequate quality control measures are in place and the visual expression and continuity of FICPA’s brand.
Provide graphics and assets for content writers to be used in blogs, websites, email, and social media channels.
Managed and coordinate pricing and production time-frames for all the marketing printed materials with outsourcing vendors.
Ideate unique visual displays and artwork for FICPA's conferences, trade shows, and events.
Entertainment & Theming - Graphic Designer
Jun 2019 - Aug 2020 (1 year 2 months)
Collaborated with Art Directors and Managers in the concept design and execution of promotional campaigns, and consumer events branding, for SeaWorld Orlando, Aquatica, and Discovery Cove.
Generated innovative concepts focused on brand identity and comprehensive brand strategy including logos for seasonal events, marketing collateral, and exterior and interior signage for the parks.
Successfully managed and coordinated graphic design projects from concept through completion through an interdepartmental ticket system.
Actively researched entertainment industry trends to bring new ideas to the company.
Set up production files for vinyl plotters, CNC routers, large format digital printing, and outsourcing vendors.
Coordinated installations accordingly to meet deadlines.
Marketing - Lead Graphic Designer
Apr 2018 - Mar 2019 (11 months)
Developed the brand identity of multiple AssistRx's product offerings.
Designed conceptual models, workflow process, and technology process diagrams.
Supported the business development team with visual conceptualization and execution of marketing materials, and PowerPoint presentations.
Designed on-brand visual elements to effectively convey concepts and messaging.
Managed AssistRx's internal email newsletter design, distributed monthly to over 300 employees.
Designed digital media, conference ads, website assets, and email campaigns.
Managed the logistics, marketing collateral, displays, and signage of AssistRx's conferences, trade shows, events, and staff development activities.
Monitored production schedules while adhering to assigned budgets.
Lead Graphic Designer
Jun 2016 - Nov 2017 (1 year 5 months)
Collaborated with the marketing team, account executives, and project managers to produce impactful design solutions for a variety of distribution channels.
Defined corporate identity, including Digital Risk's Technology offerings, consisting of logo development, marketing collateral, promotional events, event posters, conference mailers, digital advertisements, website assets and sales presentations.
Created an enhanced branding and marketing materials that adhered to established brand standards.
Materials included digital brochures, posters, magazine ads, sell sheets, note cards, envelopes, packaging, PowerPoint presentations, as well as various web and social media materials.
Project management for marketing tasks, promotional and internal events.
Developed brand elements currently being used as part of the Digital Risk's Brand Style Guide.
Maintained and organized large data/art file server.
Participated in the recruitment process for new designers from interviewing and training to mentoring and overseeing work so new employees could achieve a high level of productivity and quality in design.
Lead UX/Interactive/Graphic Designer
Jun 2014 - Jun 2016 (2 years)
Worked closely with project managers, business analysts, and developers from conceptualization to completion, creating rough mock-ups that were refined and extended over many iterations. Once development was underway, made adjustments to mock-ups as necessary to address problems encountered by developers.
Collaborated with developers to create user-friendly and appealing application interfaces for users.
Translated client workflows into flow diagrams that served as design touchstones.
Presented prototypes and concept designs using tools like Illustrator and Photoshop.
Designed adaptive layouts to maintain a consistent user experience across the product.
Collaborated effectively with the marketing and software development teams to achieve quarterly KPIs.
Produced style guides and CSS/interaction specification sheets for engineers.
Jun 2012 - Jun 2014 (2 years)
Worked closely with clients to understand their brand's vision, followed by the design proofing/approval process, and consistently meet deadlines and requirements.
Coordinated freelance designers and outsourcing vendors to meet all project requirements.
Prepared invoices and contracts for clients.
Designed marketing materials including, brochures, catalogs, promotional flyers, menus, envelopes, business cards, car magnets, and yard signs.
Generated detailed aspects of final designs.
Designed exterior and interior signage, understanding large format printing requirements and usability.
Designed Vehicle Wraps and prepare final files for production.
Managed multiple projects and prioritized work with project management tools to meet all deadlines.
Set up production files for vinyl plotters, CNC routers, and large format digital printing.