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Digital Designer – Marketing, Web, Webflow
Alena Pankratova
San Diego, CA
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About
I’m Alena, a digital designer and Webflow developer based in San Diego. For the past six years, I’ve been working across web, brand, and campaign design—often partnering with agencies, founders, and marketing teams to bring digital experiences to life. I’m a big believer in designing with both clarity and character, and I bring that mindset to everything from pitch decks and ads to full-scale website builds.
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Education
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B.A. Economics & CommunicationsUC San Diego
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Certification User Experience & Web DesignUC Santa Cruz, Extension2018 - 2019
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Experience
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Senior DesignerSan Diego, CASep 2024 - Present (1 year 9 months)• Transforming high-level concepts into visually impactful ad campaigns for wellness, CPG, and lifestyle clients, ensuring brand consistency across platforms.
• Created 300+ social media ads in 3 months, enhancing seasonal campaigns and driving a 248% revenue increase for a key client. -
Independent DesignerSelf-employedSan Diego, CAMar 2020 - Present (6 years 3 months)• Designing visual concepts, mobile-first websites, and interactive experiences for 50+ clients across various industries, increasing user engagement and strengthening brand visibility and market presence.
• Developing compelling content and motion graphics for multichannel marketing campaigns, ensuring brand consistency and boosting campaign ROI.
• Optimizing digital presence using Webflow, improving conversion rates for clients through seamless userexperiences, while reducing content update time by 50% through advanced CMS systems. -
UX/UI DesignerAug 2022 - Dec 2024 (2 years 4 months)• Led UI/UX initiatives, blending creative problem-solving with technical execution to deliver client-focused solutions.
• Migrated over 5,000 pages for Elliott Davis from WordPress to Webflow, improving backend efficiency with new CMS mapping and boosting SEO by 187%.
• Designed and implemented game design elements and an intuitive UI for Hello Bello’s e-commerce website, earning the Platinum Winner dotCOMM Award for Website Creativity.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@alenapankratova, member since 2021