Alexandra Stryder Sokol

I developed a double-decker booth concept and event strategy for the launch of the X-Box at E3 Game Show. The booth was 22,000 sq. ft. with a simulator ride in the the center of the upper deck. The first floor was highlighting existing PC games and the upper deck was developed to give a lighter "new" feel to the XBox. To further delineate the experience, I gave the first floor a dark color palette and the second floor echoed the silver and lime green of the X-Box. Additionally, I work with our set design team to create game kiosks that worked with both levels. You can read the booth creative in the attached PDF proposal. And yes, I cut my eye-teeth on this project as a Creative Director/ Producer.

• Event Design
• Exhibit Design