BRAND STRATEGIST, SR. CREATIVE DIRECTOR & PRODUCER
Cre8tive Thunder, LLC.
Los Angeles, CA
Mar 2019 - Present (2 years 3 months)
Working as a Brand Strategist, Creative Director and Producer in Communications,
Experiential Marketing, Social Engagement, Digital & Traditional Media for a wide
range of industry clients and Fortune 500s. Also sub-contracting with Freeman XP,
George P. Johnson, INVNT, MGM Productions and U.S. Green Building Council. A
few project highlights include: Brand Strategy & Design for Mysa Homes
WorldWide (2019); Baidu Media Launch at CES 2018 & 2019; Green Build Expo &
WaterBuild Conference - Event Strategy & Creative Adviser (2016-17); Hyundai
multiple projects - INVNT, multiple Toyota projects (2017); Brand Strategy &
Creative Design for Ecotelligence, Inc.; CES 2016/ Microsoft - Creative Design.
EXEC. DIRECTOR & SR. CREATIVE BRAND STRATEGIST
Not Impossible Labs, inc.
Los Angeles, CA
Feb 2019 - Jul 2018 (6 months)
Acted as Exec. Director & Brand Strategist of the Not Impossible Awards
department. Developed strategies & creative for annual Awards program,
developer roadshow tour and yearly pinnacle ceremony event. Created Awards
Brand Strategy, built the department, hired staff, created sponsorship &
marketing programs, oversaw every aspect of the Awards Creative Team, including day-to-day operations, budgets and art direction including - media, graphics, web design, social media campaigns, staging design and advertising collateral.
BRAND STRATEGIST & CREATIVE PRODUCER
Green World City Organization & Green Leaders Summit
Mar 2013 - Apr 2015 (2 years 1 month)
Green World City Organization & Green Leaders Summit Rebranded and developed new global profile and marketing strategy for international sustainability organization based in Australia. Redesigned pinnacle event to position as high-level summit, created new strategic brand presence,
corporate identity, websites and collateral. Also Co-Chaired Green Leaders Summit, developing content, session outlines, slide graphics and presentations. Also developed strategic partnerships with international organizations including UNEP & World Wildlife Fund.
EXPERIENTIAL MARKETING BRAND CREATIVE STRATEGIST
George P. Johnson Company
Los Angeles, CA
Oct 2010 - Dec 2013 (3 years 2 months)
Worked with Los Angeles and Detroit offices. Developed experiential marketing
and event activation strategies, as well as digital media creative and content for
leading brands. Also generated RFPs to win projects for both GPJ & Spinifex - WON
the company projects including the US launch of the FIAT 500, JEEP events,
CHRYSLER, & RAM campaigns, multiple projects for Siemens, Scion, Toyota
Synergy, Acura, Honda, Lincoln and Kia. In addition, developed production plans
for activations campaigns and produced a wide range of events for Siemens.
DIRECTOR BRAND COMMUNICATIONS
Los Angeles, CA
Sep 2007 - Oct 2010 (3 years 1 month)
Managed communications department staff, creative directed and Implemented
all communications including websites, marketing campaigns, advertising, blogs,
print collateral, videos and copywriting for celebrity social networking sites & tech
companies. Also oversaw print collateral for parent company Visalus Health
Systems, including design & content of monthly newsletter & product sales sheets.
SR. BRAND STRATEGIST & CREATIVE DIRECTOR
The IMBrand Group
May 2005 - Aug 2007 (2 years 3 months)
Sr. Brand Strategist & Creative Director working with Fortune 500 clients. Managed operations, experiential marketing & media strategy and design, hands-on production, staffing & team management, RFPs & proposals, budgets, vendor negotiations, logistics, web development, media production and client
management. Subcontracted with global agencies: George P. Johnson, Kenwood
Group, Ketchum Advertising, Foot, Cohn & Belding, Jack Morton, InVision & Saatchi. Clients included: Toyota, Hyundai, Novartis, Amgen, Bristol-Meyers,
Cushman & Wakefield, eBay, QualComm, Searchspace UK., SnapStream, WeFi, Inc., Dole, Rose, Snyder & Jacobs LLP, Ecosa Institute, Solar Science Tech, Tag Strategic, Lance Armstrong’s “Tour of Hope”, HerbaLife, H2 Health, Mobjam, and Uma Veda Cosmetics. Spear-headed building a media & web department for CreativDesign Group - designed and produced 400 dealership nation-wide Hyundai EDU training project, including interactive web & media content, onsite training events, staging, collateral and print training course materials. Also subcontracted to produce multiple Novartis drug launches and west coast sales meetings.
MARCOM BRAND STRATEGIST & EVENTS EXECUTIVE
Santeler Marketing Group
Jan 2000 - May 2005 (5 years 4 months)
Developed, Produced & Managed high-level corporate events, media, PR events,
product launches and trade shows. Responsible for strategy, creative development, pre-production plans, budgeting, sponsorship program development, venue & vendor negotiations, production implementation &
management of budgets in the $1.5-5 million range. Produced large scale events
and tradeshows including: Apple MacWorld, Palm Developers Conference, Comdex, Sony Booths at NAB, Co-Produced “A Bug’s Life” Exhibit for Disneyland’s INNOVENTIONS, just to name a few. Worked on Apple iMac launch and Associate Produced Apple WorldWide Developers Conference for 4 years. Managed staff/ crews of over 165 people and support staff over 400. Wrote marketing & event proposals, strategic plans, produced corporate & event media, wrote corporate media & advertising video scripts. Clients included: Sony, AMGEN, IBM, Apple, Oracle, Intel, Kodak, Disney, Palm, Microsoft, Hewlett Packard, Silicon Graphics, Motorola, Nokia, BBC, Intel Media Lab, NVidia and Electronic Arts.