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Jessica Simpson (10x50) - Completed

An unusual opportunity presented itself when Jessica Simpson (apparel division) wanted us to come up with a 'transportable retail environment' to take to trade shows.

We were able to find a 10x50 island space that allowed us to not only exceed 12' in height, but also allowed us to close off the sides of the display.

Cloaked in gloss white and frosted plea, very little light was needed to show off the products. Designing the booth to be scaled down to a 10x30 and a 10x40 helped make it versatile in a world where 10' wide island booths are rare.

Alex Becker
Environmental / Industrial Designer Loveland, OH