Alexandra Sibbles

Continual research into footwear and clothing trends on the high street and catwalk to ensure the most up-to-date and competitive fashion product.
Help the team in achieving a strong social media presence.
Organise and present a Design Presentation four times a year, identifying key stories, colour, materials and kits for the season ahead.
Design and develop a competitive footwear and accessories range

Continual research into footwear and clothing trends on the high street and catwalk to ensure the most up-to-date product.
Identify key trends for each product area and present concise range direction for the new season to managers and directors.
Develop and maintain a good working relationship with suppliers to achieve the best quality product at the most competitive price.
Present inspiration and direction packs to the suppliers and the team.
Attend European inspiration trips and Far East development trips

Continual research into footwear and clothing trends on the high street and catwalk to ensure the most up-to-date product across Ladies and Kids.
Organise and present a Design Presentation twice a year, identifying key stories, colour, materials and kits for the season ahead.
Attend trend presentations and international footwear exhibitions and interpret key themes to the team
Ensure that the design critical path is updated and followed by the team to ensure deadlines are achieved.
Liaise with the China team on all development and collection issues.
Develop and maintain a good working relationship with retailers to achieve the best quality product at the most competitive price.

Continual research into footwear and clothing trends on the high street and catwalk to ensure the most up-to-date product.
Identify key trends for each product area and present concise range direction for the new season to managers and directors.
Partake in fortnightly ‘selection’ meetings to select and amend product for sign off
Design into each product area for every phase of each season from ladies casual comfort to more fast fashion led product.
Develop and maintain a good working relationship with suppliers to achieve the best quality product at the most competitive price.
Present inspiration and direction packs to the suppliers and the team.
Attend catwalk presentations and interpret key themes to the team.
Travel to suppliers in the Far East, India, Spain and Portugal to oversee product development.
Travel to Europe to international footwear exhibitions such as Line Pelle, Micam and Garda.
Attend inspiration shopping trips including; Tokyo, Berlin, Paris, New York and Milan.
Identify the latest kit shapes and develop them.

Research current trends in footwear, clothing and accessories.
Design for customers such as Clarks, Next and George and a seasonal collection for own brand GLUV producing fashionable and comfort product.
Liaise with the Far East to ensure deadlines are met and product, fabrics, embellishments are correct to spec.
Present inspiration and theme board to customers, illustrating new trends at the start of each season.
Identify new kit shapes/sole plate designs and develop them.
Travel to Far East to over see sample development.
Partake in overseas product searches at the beginning of each season such as Milan; Amsterdam and Antwerp etc.
Attend footwear exhibitions such as Linea Pelle, Micam and Footwear UK.
Develop a clear and coherent presentation to showcase the range to the directors.

Research current trend in children's footwear, clothing and accessories.
Design for customers such as: Start Rite, BMS, Mothercare, Woolworths, Next, and Ravel.
Liaise with customers and the Far East to ensure deadlines are met.
Partake in weekly meetings with customers to discuss range plans and sample progression.
Design a wide range of character products such as: Barbie, My Little Pony, Bob the Builder, Spiderman, Snoopy, Whinnied the Pooh etc and ensure licence approval before bulk.
Design a wide range of product from EVA and vulcanised to trainers, party shoes and boots.


2002-2003 Licence and Sample Manger, William Lamb Footwear Ltd

Liaise with designers/ design director and character representatives over licence issues.
Amend designs on Photoshop for licence approval.
Ensure all character products are approved before bulk.
Attend character style guide presentations at Mattel in London.
Attend Licence fairs to consider new properties for our customers.
Chase all samples from the Far East.
Create Excel spreadsheets to tack sample development.