Alia Syed

• Graphic design, branding, and web design for various clients, including: IDEO, Samsung, Old Navy, FabKids, Prudential Realty realtors, Palo Alto Brewing Company, and more.
• Apparel graphics trending and development
• Hand lettering and illustration

•Responsible for trend research, concepting, art-directing, and designing graphic treatments for Old Navy Girls apparel product, including tees, elevated knits, activewear, desses, denim, and accessories
• Managed direct report and seasonal freelancers
• Sought out and evaluated new talent to increase Girls Graphics' freelance pool
• Managed quarterly graphics budget
• Worked closely with product design, production, and merchandising cross-functional partners to create exciting new product while hitting cost targets
• Worked with overseas vendors and factories to develop innovative graphic techniques and improve graphic production quality
• Traveled nationally and internationally for concept research, trend identification, product development, and art shows

• Responsible for trend research, concepting, art-directing, and designing graphic treatments for Old Navy apparel product
• Managed seasonal freelancers
• Worked with overseas vendors and factories to achieve quality graphic production
• Traveled nationally for concept research and trend identification

Graphic design, branding, and web design for various clients.

Designed promotional materials for UCLA events, including flyers, logos, banners, bus shelter posters, and invitation cards displayed around campus and throughout Westwood.

• Headed concept development of electronic girl game
• Aided in project concept development
• Participated in frequent brainstorms
• Performed some general office duties