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Freelance Creative

Alice Lam

New York, NY
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  • About
  • About

    NYC based freelance creative in apparel and accessories design, product development, styling, and merchandising.

  • Education
    • Bachelor of Fine Arts, Cum Laude Fashion Design
      Woodbury University
      2008 - 2011
    • Los Angeles Trade-Technical College
      2006 - 2008
    • Pasadena City College
      2006 - 2008
  • Experience
    • Design Assistant
      La Garçonne Moderne
      New York, NY
      Nov 2013 - Present (9 years 10 months)
      - Point person for in-house brand, Moderne, from creative to logistics
      - Propose seasonal design/development/production calendar, merchandising/launch goals,
      retail prices, and stock allocation between e-commerce and brick-and-mortar
      - Work closely with creative director on designing/developing new bodies and concepts
      - Responsible for creation and upkeep of all CADs, tech packs, spec sheets, and line lists
      - Communicate with production consultant, factories, and vendors on day-to-day issues
      - Co-produce all creative projects, including lookbooks, videos, and brand collaborations
      - Oversee and coordinate photo samples, styling direction, and all post-production
      logistics, including image edits, product admin and copy, shipping/receiving, and uploads
      - Handle all brand expeditures, including POs, invoices, and production/wholesale pricing
    • Assistant Designer
      Bella Luxx
      Jan 2012 - Oct 2013 (1 year 9 months)
      - Designed new seasonal bodies, mood boards, and color stories through market research
      - Responsible for creation and upkeep of all CADs, design boards, tech packs, and BOMs
      - Oversaw layout and content of linesheets and lookbooks with graphic/marketing team
      - Co-produced and styled on-figure for lookbook and product
    • Showroom Manager
      Derelicte Inc.
      Feb 2011 - Jan 2012 (11 months)
      - Office manager, executive assistant, and brand/sales support for LA and NY showrooms
      - Managed all expenditures and paperwork: accounts payable/receivable, payroll, new hires
      - Coordinated all travel schedules, client meetings, and sales and press events
      - Curated weekly social media content and provided marketing support to brands
    • Product Development Manager
      Kellwood Company
      Jan 2010 - Jan 2011 (1 year)
      - Oversaw all of logistics of development, costing, production, and shipping of products
      - Worked closely with design/factories on development of yarn, knit layouts, and strike offs
      - Negotiated costing with domestic and overseas factories and vendors
    • Studio Coordinator
      Kellwood Company
      Feb 2007 - Jan 2010 (2 years 11 months)
      - Worked closely with design, production, and technical teams
      - Mangaged upkeep of studio space, samples/materials library, and design team calendars
      - Managed sample allocation, approvals, fit statuses, shipment statuses
    • Design Assistant
      Jack Rabbit Collection
      Jun 2008 - May 2009 (11 months)
      - Worked closely with creative director on design/development of handbags and
      accessories, fabric and hardware sourcing, and seasonal concepts
      - Created CADs, linesheets, illustrations, and hand mock-ups of handbags, accessories,
      and jewelry proceeding to pattern, construction, and tech packs for factories to follow
      - Produced and styled all photo shoots for lookbook and product (i.e. talent, styling, location)
      - QC inspections, managed inventory, and packed/shipped orders
  • Awards

    Featured Illustration in "Fashion Design Drawing Course: Principles, Practice, and Techniques: the New Guide for Aspiring Fashion Artists Now With Digital Art Techniques" by Caroline Tatham, 2013



    "Best of Show" Award

    Woodbury University's 47th Annual Graduate Fashion Show, 2010



    "Most Promising Junior" Award

    Woodbury University's 46th Annual Graduate Fashion Show, 2010



    First Place Winner of the Annual Assyrian Illustration Contest, 2009

  • Skills
    • Fashion Design
    • Illustration
    • Visual Design
  • On Coroflot
    @alicelam, member since 2010
      • Followers 6
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