Alicia Colina-Ashby

-Worked alongside stakeholders, developers, and other UX colleagues to bring user-centered concepts to life while supporting business objectives.

-Developed, refined, and implemented high quality customer experiences using strong information architecture, visual design, and customer experience skills.

-Created prototypes that visualize the vision and project requirements for functionality to be developed by participating in reviews and testing working with digital products (web & mobile).

-Responsible for articulating design rationale and comfortably presenting work to colleagues, clients, and stakeholders.

-Translated findings from user research and testing to tangible design solutions, using Figma and Miro.

-Responsible for working with Design Systems; leverage guidelines and toolkits to create designs and deliver solutions.

-Introduced Design Thinking principles to the Marketing team to improve the email user experience and reduced email reading time by over 60%.

-Worked alongside the team to create a department process to best use efficiencies, increase speed to market and increase development of communications to serve users better.

-Used Adobe Creative Cloud (Photoshop, Illustrator, and InDesign) to build multi-fidelity artifacts, personas & user flows.

-Used XD to build prototypes, wire frames and multi-fidelity prototypes for user testing and demonstrations.

We've worked together on and off on a variety of projects to create better experiences for users and technicians.

I worked with the team to create email communications for the Horchow brand.

Working on print, web and email projects as need on Wells Fargo, T-Mobile, Terminix and Allstate.

Working on primarily print projects as needed for Citi and ATT.

Designing digital and print pieces to support partner schools.

Design and art direction of websites and print pieces for various clients.

Brand development as well as updating content and design of existing print materials.

O&H Brand Design

Designing and creating a resource guide for international lawyers.

Design of web and print promotions including email blasts and circulars.

development on projects as needed to cover vacations

Concepted, designed and did production for holiday card for the company at large. We used Stardream Quartz Stock and embossed my original icon design. (Copy by Christina McFarland)

Comped up design changes to be made to website for desktop, tablet and mobile platforms before peak season. Participated in testing, reporting and retesting defects.

Designed meeting collateral and PowerPoint slide templates to go with an already designed theme as well as retouching photos and creating signage.

Made revisions to existing print collateral for specific events.

Designed practice orientation materials for new physicians as well as reference booklet for medical practice administrators.

Worked on print as well as web landing pages, and emails for Meaningful Beauty, Sheer Cover, Wen and Proactiv.

I worked on package design as well as updating previous packaging with new content and QR codes.

Worked on print collateral for multiple branches and programs.

Added pages and products to a previously designed website in DreamWeaver.

Applied core design elements from established styles to a wide array of new stationery collection elements including; invitations, thank you notes, stickers, gift tags, announcements, party favor tags and photo cards. I also prepared these files for printing.

Concepted and designed the look and message for sweepstakes promotion for a line of pet safe household cleaning supplies called PawSafe. This included a print campaign, animated GIFs, web banners, graphics for Facebook, and PR graphics. Also created look and pieces for trade show introduction of PawSafe products.

I helped with product labels and packaging as needed.

Designed logo, ID package, initial marketing efforts and website for new tea company based in New Mexico.

Designed the look for user interface of fit guides for things like denim fit guide, bra fit guide, etc.

Created brand identity for creative ceramics studio.

I concepted, designed and did production for conference materials, print collateral and web banners.

Managing, concepting and art directing various direct marketing and advertising materials. Mentoring associate art directors, coordinating photoshoots, and managing production artists.

Clients included: Rapp Collins, Network Associates, Dell Computer, Southwestern Bell

Concepting, designing and taking to production point of sale items, direct mail and magazine ads for various clients - Dickies Workwear, The Associates, Flowtronics, American Designer Pottery, American, Museum of Miniature Arts

Concepting, designing and taking to production point of sale items (bilingual case cards, table tents, banners and tchotchkes) and magazine ads for various beer brands. Negotiating with stock photo houses and illustrators for original art.

Clients included: Tecate, Bohemia, Dos Equis, Carlsberg

Concepting, designing and taking to production weekly newspaper circulars, magazine ads, & internal projects. Coordinating and art directing digital photo sessions of various products.

Clients included: Garden Ridge, Fogarty Klein & Partners

Designing corporate identification, newspaper ads, logos, and building package mock-ups for trade shows.

Clients included: Upgraders, Chrysalis Enterprises, Dr. John Murphy, Engine Advertising