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Graphic Designer at Sally Johns Design
Alison Smitley
Raleigh, NC
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About
For me, being a graphic designer is more about being a professional communicator than creating something beautiful. I take a problem, brainstorm multiple solutions, and ultimately combine effective graphics and appropriate typography to "talk" to the viewer. I was raised surrounded by a plethora of creative pursuits - crafts, sewing, drawing, painting, collecting, antique-store-hunting - that ultimately inspired me to pursue graphic design. My relational nature allows me to really connect with my client and listen to the design problem they need solved, which enables me to produce an effective solution without many revisions or stages in the design process.
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Education
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Bachelor Graphic DesignNorth Carolina State University2002 - 2006
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Experience
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Graphic DesignerSally Johns Design + Strategic MarketingMar 2011 - Present (15 years 3 months)Sally Johns Design is a full service creative agency providing strategic marketing research, planning, graphic design, web design, and advertising for more than 30 years.
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Graphic DesignerVintage ChurchAug 2005 - Present (20 years 10 months)Graphic designer as part of a volunteer creative team that is responsible for the visual design of Vintage Church [www.vintagenc.com]. This includes participating in regular meetings during planning/brainstorming stages, implementation of design deliverables, and creation of any corresponding 3D art installations.
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Graphic DesignerSelf-employed2001 - Present (25 years)Graphic & web design for freelance and contract clients, creating such pieces as:
+ logos and identity materials
+ print and web advertisements
+ marketing postcards
+ posters
+ promotional flyers
+ brochures, magazines and other publications
+ restaurant menu design
+ HTML e-mail messages
+ website design and layout [HTML & CSS]
+ digital imaging for LCD TV's
+ album design (wedding photography) -
Graphic DesignerHibernian Company, Inc.Raleigh, NCDec 2008 - May 2011 (2 years 5 months)Graphic designer for Hibernian Company restaurants:
Hibernian Pub (Raleigh, NC), Hibernian Pub (Cary, NC), Solas Restaurant (Raleigh, NC), and The Diner (Raleigh, NC) -
Graphic DesignerFeb 2008 - Apr 2011 (3 years 2 months)In-house graphic designer for a fine craft ingredients company that specializes in beads and jewelry supplies. With a "brick and mortar" store in Raleigh, NC and an online shop, my main responsibilities included the design of all retail print materials: monthly class books, ads, postcards, coupons, receipts, flyers, handouts, tutorial instruction sheets and printable supply lists. Other responsibilities included graphic design for web, website design (HTML & CSS), maintaining social media marketing, and website management. I also handled all art direction, photography, photo staging/editing, and advertising/marketing.
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Designer/Co-ownerAli-Pat PublicationsSep 2006 - Apr 2011 (4 years 7 months)Ali-Pat Publications offers educational materials for children with Autism and other special needs. Our file folder games are designed and created incorporating three levels of complexity to help meet the educational needs of the individual student. My role in the company has been to collaborate to create ideas for games, create digital illustrations based on actual drawings, and design layout of games.
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Graphic DesignerRaleigh, NCDec 2008 - Jan 2011 (2 years 1 month)As the print graphic designer for Solas Restaurant, I was responsible for the design of:
+ print materials (seasonal menus, posters, and promotional cards)
+ web banners/images for use on website, in HTML emails and for social media marketing
+ HTML email design (writing custom HTML/CSS templates) - sent bi-monthly to 3000 customers
Also, I implemented and managed the social media marketing on Facebook. -
Design EducatorExplorers Club Middle SchoolAug 2005 - Dec 2005 (4 months)Design educator for an after-school program, as part of an undergraduate course in design education. Responsibilities included organizing lesson plans, researching and designing workshop ideas, and implementing weekly design workshops for 10-30 students. This was a collaboration between SeeSaw Studio and NC State College of Design, with funding from National Endowment of the Arts.
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Skills
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On Coroflot@alisonsmitley, member since 2009
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Following 12
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Followers 5
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