-
CEO
Berlin, Germany
Apr 2016 - Present (8 years 1 month)
ALLAY offers uniquely designed wristwatches that are produced in Germany. The watches guarantee an independent character, exceptionally high quality and a clear message: „If you ALLAY your fears who could you be?“ Time essentially determines whether we live in permanent longing for greater things or whether we embrace and experience them. Every second counts and will never return: “Think less, do more” – with this slogan, ALLAY sums it up.” As a constant companion, the ALLAY timepieces feature authentic functionality and a clear design language: honest, simple, and of exceptionally high quality.
-
Cabin Production Lead
Berlin, Germany
Jun 2022 - Jun 2023 (1 year)
"I held the managerial position as Lead Architect for Cabin Production and Operations since I started working for RAUS. In a venture capital-driven Start-up
you have to scale at speed. Therefore, strong project management skills are
needed as well as the courage to go the extra mile. When growing rapidly you are always facing the same issue; you start scaling your problems. I was able to set up strong quality control processes and developed a scalable product regarding production cost optimization and overall build quality.”
-
ART DIRECTOR
Berlin, Germany
Jun 2021 - Jun 2022 (1 year)
"I started my journey with Denttabs in June 2021. After almost 18 years in the market, the key problem was that they needed to do a complete brand refresh
focussing on enhanced shelf visibility and attracting a new target audience. Working on the edge between rebranding and brand refresh, I analyzed the competing brands in the market, focusing on their visual appearance. As a first step, I redesigned the Denttabs logo. I revised the packaging design by implementing specific color codes, communicating the USPs, and using messages to emphasize the goals and values of the Denttabs brand."
-
CREATIVE CONSULTANT
several
München, Germany
Jun 2015 - Jun 2021 (6 years)
“Providing expert advice on various projects. I often work as an independent contractor in the corporate, marketing, engineering, and entertainment industries, where I act as a creative advisor and improve the overall aesthetic quality of campaigns, stores, point of sales, products, and more.”
In addition to my expertise in art and design, I worked hard on the ability to bring my craft to life with a variety of software. I am able to articulate my ideas and
translate the needs of my clients into a product. Understanding trends in customer behavior and the ability to research and translate that information
into a product is key.