Allison Adderton

Developed complex seasonal product lines for Target, Walmart & Petco. * Created corresponding graphics, style guides & color palettes. * Collaborated with sales & marketing teams to develop product presentations and improve brand identity with buyers at major retailers. * Generated market trend analysis and researched competitors. * Managed all phases of the design process from initial concept to final sample approvals with major retail buyers. * Managed relationships and deadlines daily between company teams in Los Angeles, Hong Kong & Minneapolis.

Created technical specs to better communicate product designs to vendors. * Designed rug and home accent collections using Adobe Creative Suite. * Overhauled and organized day-to-day operations within the design department. * Corresponded and built relationships with rug and décor vendors in China and India. * Merchandised showroom displays, conducted market research and interacted with buyers and customers while at tradeshows. Worked alongside executives to develop catalogs and sales tools and drive upcoming product development concepts.