Allison Coombs

Assist in the management of internal and external communications in a rapidly growing health system serving more than 400,000 current and potential patients
Write, edit, and design two monthly internal e-newsletters reaching over 3,500 internal stakeholders
Interface with multiple stakeholders to create branded, up-to-date content for e-newsletters, social media, and website distribution
Write and distribute press releases to external media
Assess communications requests for connection to the organization's overall strategic goals
Ensure all messaging to internal and external stakeholders has a foundation of strategic objectives along with consistent voice and message

As a Brand Builder I partner with you to create an authentic look and feel for you or your business that achieves your goals. I can help you craft your brand from beginning to end. Marketing and communications strategy? Check. Graphic Design? Check. Social Media management? Check. Website design, development, and management? Check. Check. Check.

Does this sound interesting? Send me a message and let's talk.

Managed and executed integrated marketing communications strategy for CMH's Critical Access Hospitals in Bridgton, Maine and Rumford, Maine and associated primary care and specialty practices
Managed marketing budgets for both Critical Access Hospitals
Worked with multiple departments and outside practices to create and update marketing materials
Coordinated regionals marketing projects
External media relations for Bridgton Hospital, Rumford Hospital, and primary care practices throughout Maine's River Valley and Lakes Region

Layout and Graphics for Maine Educator (monthly newspaper)
Manage Maine Educator Advertising from lead generation to billing
Layout and graphics for MEA communications materials and organization whitepapers
Manage, Monitor, and Analyze Facebook, Flickr, and Vimeo accounts
Maintain MEA website
Assist Communications Director with creation, editing, and distributing of communications materials
Follow up with media on press coverage
Find appropriate content for posting on social media and website
Monitor and share media coverage for MEA and its causes

Designed custom point of sale signs for clients around New England and New York.
Designed custom company signage for tradeshows, private events, and industry conferences.
Designed feature sheets for sales force to show latest product specials to customers on their iPads.
Designed menus for in-house and hospitality events around New England.
Held large roll in the development and execution of a new company and product line launch, Mindful Trading/Snacks
Launched and maintained social media presence for Mindful Trading and Mindful Snacks.
Assisted in the development of Mindful Snacks marketing materials from features sheets to Website and signage design.
Responsible for distributing of the sales forces' selling materials.
Added, updated, and maintained files available on the sales force's iPads.
Updated and maintained the company website.
Answered questions the sales force had about custom signage, iPads, and special features sheets.
Worked with category managers on putting together program pages explaining product groupings/packages based on manufacturer or product category.
Reviewed and analyzed the company website.
Named and designed new grocery item retail flyer and point of sale materials for new consumer flyer program.
Wrote draft of company social media policy.
Wrote proposal for company social media launch and campaign.
Wrote proposal for necessary updates to the company website.
Trained/assisted seasonal and temporary marketing production employees.
Assisted in Skype meeting setup and execution of presentations to the sales force.
Took photos of product samples and/or food service offerings for addition into information sheets or signage.

Write pre and post-race press releases about motorsports teams and drivers.
Interview clients before and after races.
Shoot b-roll video and photographs of GWC clients.
Update the GWC Facebook page with client updates, video, and photographs on race weekends.
Developing new company website combining news, blog, media, and GWC services.

Seasonal position.
Complete customer retail transactions, returns, and exchanges.

Volunteer position. Choose tires to run each weekend, collect tire data, monitor tires, set tire pressures to run during the race day, write team notes, conduct Twitter updates about how the team is doing via @pitroadpressbox, update the Austin Theriault Racing Facebook fan page.

Track team business transactions, update team blog and Web page, track and analyze tire information, detail car before each race, and serve as pit support on race day.

Selected target media for high technology clients.
Tracked award and speaking opportunities for clients.
Aided in creation of briefing books.

Worked the September NASCAR event at the race track.
Observed how the race track's PR team interacts with NASCAR Officials, track officials, and the media.
Provided media with updated notes from NASCAR, race teams, and car manufacturers.
Assisted track PR personnel to set up a room for media following Senator John McCain.
Cleaned and organized the media rooms at the end of each day.

Wrote pre-race and post-race press releases for publication on the series' Web site.
Promoted a hotel discount program to the drivers and their teams.
Was the sole media contact for the series when the actual media contact could not attend a race.
Made contacts with local PR representatives and reporters.

Performed news research for high technology clients using newswires and on-line publications.
Searched editorial calendars to find media openings for clients.
Made clippings of client coverage from on-line and print articles.