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Entrepreneur/Marketing Consultant
Phoenix, AZ
May 2012 - Present (12 years 7 months)
Hands-on launch of retail website including design, layout and content. Creation and management of the ultimate shopping experience for online and in-person purchases. In charge of daily operations such as overseeing order fulfillment, product merchandising and online marketing. Keeping up to date with trends and pursuing new opportunities for exposure and growth.
* Identified SEO changes to content and architecture increasing traffic by 80%
* Design of logo and all branding to cement a cohesive corporate identity
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Managing Partner
Phoenix, AZ
Sep 2008 - May 2012 (3 years 8 months)
Benchmarked a seamless client experience leading both domestic and overseas teams for the development and implementation of comprehensive advertising campaigns. Created innovative opportunities adding dimension and more ROI to client's media plans. Monitored all ad placement for accuracy, placement and rotation. Client list included small businesses and individuals as well as multi-national corporations.
* Landed and directed marketing campaigns for clients with $1m+ budgets
* Re-negotiated media buys for up to 80% more ROI
* Launched a client's advertising campaign that catapulted market share and propelled growth in sales by 40%
* Directed the successful launch of several revenue-generating websites
* Developed SEO strategy that achieved top 5 organic rankings for several clients Manager of Hispanic Division
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Manager of Hispanic Division
Phoenix, AZ
Aug 2005 - Aug 2008 (3 years)
(formerly IQ Espanol)- Provided insight into Hispanic market to facilitate development of effective communication and promotional efforts. Led development and implementation of overall Hispanic Initiatives: promotions, public relations, advertising, etc. Coordinated with various teams and business to implement organizational emerging market strategy. Provided both Spanish and English language copy writing or translation for marketing materials and press releases. Developed strategies and tactics for reaching the various Hispanic market segments. Participated in the creative process of Hispanic Marketing communication and promotional pieces including conceptualizing, designing, pitching concepts and all phases of print production. Recommended and led research efforts related to the Hispanic market.
* Managed projects for key accounts with $10m+ marketing budgets
* Liaising and building relationships with clients and media companies
* Maximized ROI on client's public relations campaigns by at least 30%
* Participated in award winning advertising campaigns
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Art Director/Production Manager
Phoenix, AZ
Dec 2003 - Aug 2005 (1 year 8 months)
Oversaw a team of three graphic designers and one photographer. Hands-on creative for design projects and creative campaigns. Creation and graphic design of ads, pre-press, and preparation of files. Participated in editorial processes including communication with writers and photographers. Retouch of digital photography, and supervision of Web site content. Prepared and negotiated new business proposals/bids. Coordinated with various vendors and media for annual events and seasonal promotions.
* Led and implemented a redesign that received top awards from the National Association of Hispanic Publications