Louie Uy

Managed special projects and collaborated with various departments and sister properties to develop engaging content and events for internal guests.
Developed a web-based platform (www.urmgm.com) to host MGM Grand’s employee content; which now has over 1.6m views in its second year.
Developed concepts and managed the successful remodel of MGM Grand’s back-of-house hallway to improve internal communications to employees and incorporate new practices and technologies.
Managed the successful remodel of the Grand restaurant for MGM Grand.
Produced unique content for the employee Instagram community.
Introduced social media analytics tools and performed analytics for www.urmgm.com and Instagram to improve content generated and increase engagement through likes, comments and followers.
Collaborated with department heads and the learning and development team to assist in the development of recognition programs and content for their employee communications.
Developed employee engagement events, design complex visual sets and established best practices with property teams to improve work-flow, reduce costs and improve quality of deliverables.
Creative Network Group - MGM Resorts International

Learning and Development
Performed onboarding for department interns, as well as coaching them on business practices.
Assigned task and projects to interns.
Coached events staff on best practices in effective visual communications and brand styles.

Designed print and digital ads for the Las Vegas Review-Journal, its sister publications and other products published by Stephens Media.

Grew from individual contributor to a senior leader within the company, later involved with strategic business development, product placement and brand development.

Marketing Manager June 2007 – Jan 2009
Developed a marketing team to implement strategy and delivering on objectives.
Designed, implemented and facilitated an effective local marketing strategy.
Participated with cross functional teams in brand/product/identity development.
Planned and executed opening campaigns for O’Brien’s (Zamil Tower, Almoayyed Tower and Addax Bank)
Planned and executed opening campaigns for The Sandwich Bar (Almoayyed Tower)
Spearheaded opening campaigns for Meat Co.
Initiated CRM program for Aroma, La Cave (now Block 338), O’Brien’s and The Sandwich Bar
Collaborated with team in brainstorming creative campaigns. Team spearheaded launch/advertising campaigns for five different brands (quick service, casual themed, upscale) simultaneously.
Cooperated with the restaurant teams to develop networks, reinforcing our brands as the primary
food and beverage choice for large to small scale events and catering.
Authorized department expenditures, advertising collateral, store visuals and press releases.
Reduced marketing costs by 38% by developing word-of-mouth and social media campaigns.
Facilitated price negotiations, as well as selection of vendors.

Advertising Coordinator Jan 2007 – June 2007
Responsible for media buying and ad campaign execution.
Developed events and product specials for the following brands; O’Briens, La Cave and Aroma.
Developed word-of-mouth marketing campaigns within college campuses to generate buzz for our quick service restaurants.
Developed a social media campaign on facebook for the luxury brand; La Cave.
Coordinated with restaurant operations and photographers in photo shoots for menus.
Responsible for press releases of the company and its subsidiaries.

Designed ad concepts for posters, outdoor signage, brochures, booklets and websites for a variety of clients.