I would think of 'designing' as a 'beautiful psychological work'.
It's not only about making things look good.
It's about understanding where the beauty of design comes from.
It's not only to get people say. 'wow! cool!'
But it's to make people feel it's emotion, it's elements, and of course it's purpose.
And since art and design has to be one with its creator, composer, artist, designer.
True designers paint themselves as a work of art too.