Bristol-Myers Squibb launch of ABILIFY

Working with the brand marketing team for
ABILIFY , a drug therapy for Bi-Polar and Depression we Identified key objectives to promote both the medical advantages and
brand flavor. The environment debuted at APA in San Francisco '04 and was followed up the next year by a exhibit at
APA '05 in NYC.

Alvin Winant
Brand Environment Designer Sutton, MA