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Hologic Entrance Foyer Branding

Hologic has become a world leader in Women's heath with a large market share of Mammography equipment.We wanted to
create brand artwork that merged the life style imagery with that of the science behind the scene. Translucent images of the body set in front of illuminated radiation images that corresponded with the front layers anatomy of the body married art and science .

Alvin Winant
Brand Environment Designer Sutton, MA