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Schering Plough "One AirWay" Exhibit

The respiratory product marketing teams at SP needed an environment that brought together all the products onto one platform for their exhibit program. We developed the "One Airway" theme that took 3D visual inspiration from the human body's air passage. With-in these organic forms product stations were augmented with
interactive A/V elements that immersed the
visitors into the product story. One larger area used green screen technology to virtually transport participants to environments representing all that assaults our clear breathing.

Alvin Winant
Brand Environment Designer Sutton, MA