Schering-Plough heart therapy exhibit in Spain

Schering Plough required an exhibit for a pre-launch of a new heart therapy at ECR in Barcelona,Spain. In order to create an experience in which doctors became immersed in the story we developed an environment with custom interactive a/v that challenged the mind and a larger than life blood stream to enter.In one of the areas a 30'long seamless monitor looped an animation of the flow of platelets in the blood stream. As visitors stepped on floor sensors in front of the screen the blood flow image switched to an interactive touch screen showing therapy research in specific arteries .

Alvin Winant
Brand Environment Designer Sutton, MA