Here are a few examples of creative strategies created for Kiwanis brands. I've used similar techniques for clients, including OneAmerica, Schwarz Partners and Adjutant Solutions Group for both internal and external communications. Creating the plans is a collaborative process based on the OIIC brief from Saatchi and Saatchi/The Lovemarks Academy.
About the Kiwanis samples
Art director Maggie Hsueh led the way by introducing the strategy format. (See the link below if you'd like to try it.) Then our teams got to work and built plans that helped guide our messaging and creative work, as well as relationships with clients, volunteers and vendors.
Art directors: Maggie Hsueh, Kristi Stainback, Andy Austin
Writers and collaborators: Tony Knoderer, Fabienne April, Jo Lynn Garing
Strategy & Planning
