What design is all about:
1. Design is responsible for all sensual perception of a product.
2. Design motivates the team to develop the new product together. ( Good! )
3. Design is saturated by the ideals of the brand. ( Better! )
4. Design pays attention to all economical aspects. ( Much better! )
5. Design causes emotions ( Best! )
12 x If Award
03 x if Award gold
09 x Deutscher Designpreis nominie
02 x Red Dot
02 x Braun Prize Document
01 x 100 classics of 21th century
02 x Good Design Award