An energetic, goal oriented Product Development, Design and Strategy Professional, highly disciplined with solid experience taking and driving business visions from Strategic Planning and Market Research into marketing New Product Segments for industry toy and consumer electronic leaders like Mattel, Disney, Hasbro, Zynga, Sony and Tivoli. Break frame brand marketing extension for household Toy and game names like Barbie, Hot Wheels, Pictionary, Mind Flex, Barrel of Monkeys, Operation, Words With Friends, 20Q, Scattergories, Taboo, Gamester and Girl Tech. Taking raw ideas into Marketable product launches year in and year out in highly competitive categories with stand out placement and sell through at leading retailers like Wal Mart, Target, Toys R Us, William Sonoma, Kohl’s, and Amazon.com. Utilizing extensive and proven experience in product and packaging development and product marketing promotion; and exceeding sales targets annually for over twelve years at the retail markets in the consumer electronics and toy industries.
- PopSci Tech toy of the year 2011 (Mind Flex Duel)
- Peoples choice “Mattel’s Big idea contest.” 2011 (Confidental)
- Mattel inventor tech toy of the year 2009 (Ucreate music)
- Toy Wishes Holiday 04, “Girl’s Toys All Star Award”
for Barbie ™ Balance Beam
- IDSA Merit Award, March 1999, AIFL