Joseph Muscarella

amplified© graphic design is run by Joseph Muscarella Jr. Sole Proprietor. Located in Central New Jersey and South Florida. amplified© has been creating since 1998.

Our goal is to provide our clients with a comfortable no hassle experience. From start to finish you can rely on our expertise to deliver professional design combined with a small business feel, so that your project will get the attention it deserves. We will be happy to provide free professional estimates for any size job. At amplified© we are able to deliver high quality work at a competitive cost, due to our lack of overhead.

Net Worth Holdings, Inc. (ReadyHeli.com)
Marketing Director/ Lead Graphic Designer

Jupiter, FL
October 2009-January 2014

Net Worth Holdings, Inc. is a combination of leading companies who supply the world with radio controlled helicopters
and parts. A large portion of my responsibilities is brand management. I have created a new face for this company and all
of its brands. Creating web based advertising daily, logo designs, print advertising, apparel design, package design, web
site design and management, product photography, social media marketing for multiple brands, etc. With a number of
brands under this corporations umbrella it has tested my versatility having to create different styles for each.

As a marketing director I am required to create strategies to increase sales and constantly improve new customer base
while keeping existing customers. My work and ideas were often duplicated by our competitors.

This position requires me to be proficient with the following software: Photoshop CS4, Illustrator CS4, In Design CS4,
Dreamweaver CS4 and Adobe Acrobat Professional. Knowledge of HTML coding is also something I use daily. Extensive knowledge of the 3D Cart E-Commerce platform was necessary to perform my duties with ReadyHeli.com.

Some of the brands I have created/ maintained:

• Edge Rotorblades
• Thor Lithium Polymer Batteries
• Voltz Lithium Polymer Batteries
• ALeeS RC
• ReadyHeli
• Mikado Model Helicopters & VBar Brand
• RAZR Custom Decals

Samples of these designs are available upon request.

Nassau Journals is a combination of 3 NJ based magazines; Colts Neck, Navesink, and Holmdel. Each magazine contains an average of 85 pages. Distribution consists of about 100,000 homes per month. My duties are to create creative graphic design layout for the entire magazine, as well as putting together story’s provided by writers. Ad creation is another one of my responsibilities, it starts with consultation with clients and ends with final output of the completed ad. This position requires me to be proficient with the following software: Photoshop CS3, Illustrator CS3, In Design CS3, and Adobe Acrobat Professional 8

Additional responsibilities include:
• Preparing final output documents for print
• Working with other members of staff to insure organization of ads
• Proof reading text
• Maintain in house computers and network
• Photo re-touching

As a corporate shareholder in this business, I’ve been able to apply my management and customer service skills with the perspective of a business owner. Major responsibilities include; Management and scheduling of a large staff head of company’s claims department, including Workman’s Compensation and mediation for damage settlement claims involving customers and insurance adjusters.
Additional responsibilities include:
The production and planning of company marketing materials and campaigns.
Estimating and selling jobs via phone and email daily
Coordination with vendors
Regular paperwork preparation and submission
IT and troubleshooting problems for our the executive and management team

While holding the position of Operations Manager for the Power of One Fitness Center, my responsibilities included the complete management of day to day operations, managing staff, implementing advertising and marketing efforts, maintaining accounting and bookkeeping activity, improving customer experience, organizing on-site promotional events quarterly, and upholding relationships with existing clients and vendors.
While addressing advertising and marketing needs, I also developed and cultivated the Fitness Center's corporate image and brand identity from square one. Highlights include the creation of the Power of One logo, production and maintenance of the company’s web site, regular print advertisements (letterheads, business cards, door hangers, and large scale graphics), as well as working with printers and marketing material vendors to insure that the job was complete and satisfactory.

While performing the responsibilities of Marketing and Advertising Designer for Stingrays and Birch Hill Night Club, my
chief task was to lead the development of creative and attractive promotional concepts for the clubs that would lead to a
weekly, positive attendance response. Specifically, our campaigns included the production of printed promotional materi-
als and planning / brainstorming sessions with members of the management team to outline upcoming strategies that
would ultimately increase revenue by obtaining new patrons and keeping existing clientele returning and satisfied
throughout the season.