I am passionate bilingual Arabic / English "Senior Creative Art Director and Production Manager" with more than 25 years of experience working for government sector, leading advertising and strategic creative agencies and consultancies throughout the GCC.
My most recent assignment:
COP28 UAE as Senior Manager, Brand Development
I collaborated with multi-disciplinary and multi-cultural teams in numerous sectors to create world-class master brands and designs. Much of my career has been with major international companies and their operations in the Middle East. I started my career with Baraka Advertising a part of the Coca-Cola Group, progressed to Bolkly Group – a British company operating in the Middle East as their Art Director and then to Harvard Tech Middle East a major international oil and gas industrial training firm. I later joined French Vision, the leading government sector advertising and media agency in Abu Dhabi as Art and Production Director. I then joined All About Brands one of London's leading branding agencies – who developed the Abu Dhabi city Brand. From them I was permanently seconded to MUBADALA Development Company to lead branding and graphic design for various Mubadala high profile projects such as the Abu Dhabi Grand Prix and The Mubadala HR Summit. I worked for the Industrial and Engineering Enterprise Company in Cairo Egypt as Assistant to the Chairman of the Board for managing their branding as well as public and media relations. My most recent assignment for the past 6 years was "Senior Creative Art Director Consultant" on the Riyadh Metro & the Riyadh's 4 Grand Wellbeing Projects (King Salman Park, Sport Boulevard, Green Riyadh & Riyadh Art) for the ROYAL COMMISSION FOR RIYADH CITY under the Public Affairs and Communications Department.
COP28 UAE
Royal Commission for Riyadh City, Riyadh Metro & the Riyadh's 4 Major Wellbeing Projects (King Salman Park, Green Riyadh, Sport Boulevard & Riyadh Art),
Mubadala Development Company (MDC),
Abu Dhabi Executive Affairs Authority (EAA),
Abu Dhabi Executive Council,
Abu Dhabi Urban Planning Council,
Abu Dhabi- Office of the Brand (OBAD... etc
Bachelor of Fine Arts, Graphic Design & Printing