While I worked at Reputation.com, we performed a major redesign of the consumer product. The first step was to interview a wide variety of individuals about how they manage their online reputation. This up-front research created a foundation for the team to refine the desired feature set and move forward with a complete re-build of the existing product.
I captured all research findings in a Google Apps blog that could be accessed by any logged-in Reputation.com employee. This became an excellent repository and knowledge base. It also featured a calendar of usability tests and user interviews.
The design team included myself (as a researcher/designer hybrid), Sophia Levens and Payam Rajabi as interaction and visual designers, and UX Director Matthew Beebe. Together we defined a product that met business needs, was technologically feasible, and was rich with data yet easy to use for the consumer.