Anatevka Arguezo

- Led DesignLab redesign from research through launch, Jakroo's customer-driven customization platform, cutting support inquiries by over 50% through improved information architecture and user flows.
- Built Jakroo's design system from the ground up, including color tokens, typography, and a component library in Figma, ensuring design consistency across product surfaces and smoother dev handoff.
- Revamped the custom size recommender flow from concept to launch, collaborating with engineering to reduce friction in a critical user journey, cutting reproductions by 23%.
- Established the UX research practice, conducting usability tests and translating insights into key product decisions.
- Facilitated weekly cross-functional meetings with engineering and stakeholders, and daily stand-up meetings with dev team, reducing feature cycle time by approximately 30%.

- Led the Designlab production team, training 3 junior designers from no experience into an independently running team
- Developed workflows that cleared daily design queues and scaled the team's output without adding headcount
- Frequently the most knowledgeable person in the room when issues arose, taking ownership of diagnosis and resolution even when escalation paths existed
- Produced up to 30 designs daily in a high-volume remote environment with zero tolerance for production errors.
- Reviewed fellow designers' work, developing a rigorous eye for quality and detail that carries through every role since.

• Designed custom artwork for cycling, triathlon teams under contract.
• Developed a S/S 2017 collection and sold online and at local races.

- Managed sales operations while designing print, web, and campaign graphics for a retail apparel brand.
- Grew Instagram account from 0 to 19k+ followers in 1.5 years through content strategy, produced photoshoots, developed copy for the company blog and product pages.
- Assisted with merchandising for the LA based brick + Mortar.

- Designed logo and packaging graphics for retail product launches
- Style existing products for holiday catalog photo-shoots
- Prototyped concepts for store displays, retail merchandising

Manager for a retail design+build firm specializing in retail environments, unique detailing, and complex fabrication. My role encompassed conceptualization in the studio, building in the shop and installing on site. I built and managing relationships with new and existing clients and vendors and made sure communication was streamlined and effective.

Originate, analyze and finance loans for dealers around the nation, funding, verifications, market research, project management. I provided customer service, development of processes to maximize efficiency, meet tight deadlines, balance multiple projects, follow-up and meet with clients.

2D layouts, file-prep for print and interactive, general office management, work directly under owner
meeting with clients and developing 2D concepts in Adobe photoshop, Illustrator
and In-Design.

Product ideas, concept development, 3D modeling, Illustrator/Photoshop rendering, market research

Furniture design, design development, design research, CAD Work, budgeting, Adobe Creative Suite, Modelmaking