Andrea Steck
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About
Dedicated and accomplished expert with vast field experience, a proven record of career growth, and the ability to thrive in both individual/team environments. Persuasive communicator equipped with an adaptable personality as well as a robust passion for enhancing client ideas and goals in an enticing manner. Specialties include extensive hands-on experience with proposals, newsletters, sales pieces, advertisements, direct mailings, presentations, conference materials, manuals, training documents, and web graphics.
Areas of Expertise: Graphic Design, Photography, Event Planning, Process Improvement, Strategic Marketing, Infographics & Typography, Social Media Implementation, Needs Assessment, Layout & Design, Community Outreach, Creative Application, Problem Resolution
Marketing Instigator: A forceful advocate for the right kind of change by questioning current processes, researching new techniques/methods and implementing best solutions. -
Education
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Bachelor of Science Applied Digital DesignUniversity of Cincinnati - College of Design, Architecture, Art & Planning2000 - 2003Software utilized: Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Cinema 4D, Corel Draw, Corel Painter, Dreamweaver, Fireworks and Flash.
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Experience
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Marketing & Content DesignerFreelanceAtlanta, GAMay 2015 - Present (11 years 1 month)• Designed marketing and brand assets across digital and social channels for a variety of clients
• Created UGC-style video and photo content for brand partnerships and product storytelling
• Analyzed social media trends and translated insights into visual recommendations and reports
• Managed projects independently from concept through final delivery -
Marketing & Graphics ProfessionalFreelanceAtlanta, GASep 2002 - Aug 2017 (14 years 11 months)Spearhead client design needs spanning a plethora of print and electronic advertisements and marketing
communications. Work includes planning, art direction, and implementation for advertisements, websites,
graphs, brochures, posters, reports, and presentations.
Key Achievements:
- Managed multiple projects simultaneously as both an employee and a freelancer.
- Entrusted with digital asset management of graphic libraries, research, and purchase stock photos.
Clients: Illumination Research, Up With Paper, Sallie Mae, Interbrand Design Forum, West Coast Wealth Management, Endorsed Benefits Insurance Agency, RSHT (Richmond School of Health & Technology) -
Marketing SpecialistCincinnati, OHFeb 2015 - Feb 2016 (1 year)Represented the company to enhance brand identity, augment audience receptivity, and ensure compliance
with business goals. Lead production efforts for key proposals and presentations in addition to consistently
encouraging team collaboration.
Key Achievements:
- Played a key role in winning two $80-$100M proposals as part of the company’s Marketing team.
- Drafted and edited a quarterly newsletter for Turner's LGBT employee resource group Pride Alliance.
- Boosted team morale and collaboration through the coordination of events such as Turner Food
Truck Fridays, Turner Trivia Nights, and more. -
Graphic DesignerSep 2010 - Feb 2015 (4 years 5 months)Spearhead client design needs spanning a plethora of print and electronic advertisements and marketing
communications. Work includes planning, art direction, and implementation for advertisements, websites,
graphs, brochures, posters, reports, and presentations.
Key Achievements:
- Condensed and enhanced a key mini-biography included in all of MarketVision Research’s outgoing
business proposals.
- Slashed MarketVision’s picture research time by brainstorming the idea of a stock image subscription
coupled with an image library for easy access for all employees. -
Communications SpecialistMay 2004 - Apr 2008 (3 years 11 months)Rebranding/Identity Overhaul: Spearhead re-branding efforts for the company’s debt management division,
Asset Performance Group, by designing all internal and outside marketing pieces focused on both print and
digital advertisements.
Key Achievements:
- Liaised as the company’s primary contact regarding all corporate image standards such as logo use,
letterhead design, signage, and the like.
- Amplified productivity while slashing project turnaround times through the recommendation of an
in-house production printer.
- Contributed to the brainstorming process surrounding the creation of a mini-bio through close
collaboration with a bid manager.
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Awards
University of Cincinnati - Dean's List
General Revenue Corporation - Extra Effort Award -
Affiliations
Society of Marketing Professional Services
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@andrealsteck, member since 2008
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